Ｙ．Ａ - Marketing & Sales 1

A primer on the future of PR, marketing and advertising ー now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make eve……続きを見る

Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace u……続きを見る

Marketing has changed foreverーthis is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading mar……続きを見る

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, i……続きを見る

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. If you read nothing else on sales, read these 10 articles. We've ……続きを見る

Business from scratch to success through hard work and companionship This story is about how one person worked tirelessly, gathering around him the same hardworking people. Taking the company from s……続きを見る

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technol……続きを見る

Almost every marketer wishes they had a crystal ball so they could peer into the future and see what's hot in the coming year. Unfortunately, most of us are not clairvoyant, but we can usually look ……続きを見る

The Global eBook report documents and analyses how ebook markets emerge in the US, UK, continental Europe, Brazil, China, India, Russia and the Arab world. It combines the best available data and re……続きを見る

A comprehensive, indispensable guide to automobile purchasing. Includes how to buy new and used cars, trade-in your old car, finance your new car and lease a new car.  続きを見る

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the market……続きを見る

**Earn College Credit with REA’s Test Prep for CLEP Principles of Marketing Everything you need to pass the exam and get the college credit you deserve.** REA leads the way in helping students pass ……続きを見る

“As usual these two future-finders have their fi ngers on the pulse of what’s happening--and what we need to know about. In every business, in every organization, the seven most important words thes……続きを見る

Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experien……続きを見る

Many people have different interpretations of what marketing entails. For some people, marketing is considered a tool used by organizations to promote and sell products and services. Other people be……続きを見る

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger m……続きを見る

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published ……続きを見る

The subject of this book is an analysis of the business models developed or adopted by Chinese small and medium sized enterprises (SMEs), specifically those that are successfully listed on China’s c……続きを見る

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in re……続きを見る

Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Br……続きを見る

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and d……続きを見る

Un guide pratique et accessible pour comprendre la méthode Six Sigma Calibrer ses nouveaux objectifs tout en augmentant la qualité du produit ou du service : voilà la promesse de l’approche Six Sigm……続きを見る

Neste livro, Goldratt mostra a Teoria das Restrições (TOC) aplicada a vendas e marketing, estratégia, controle de estoque e distribuição, por meio de exemplos e, várias indústrias, e ensina a elabor……続きを見る

Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic manag……続きを見る

Buying Websites, Selling Websites, Flipping Websites is the new business venture for online entrepreneurs, investors and those looking for a second income. Online entrepreneurs buying and selling we……続きを見る

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media s……続きを見る

Diploma Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Northampton, 85 entries in the……続きを見る

“One of the most significant marketing books I’ve ever read.”Scott Hogle, President, iHeart Media and author of the bestseller Persuade Increasing conversion rates for digital marketing campaigns is……続きを見る

Studies in Consumer Demand - Econometric Methods Applied to Market Data contains eight previously unpublished studies of consumer demand. Each study stands on its own as a complete econometric analy……続きを見る

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of New England, course: Marketing Management, ……続きを見る