Ｙ．Ａ - Planning & Forecasting 1

★Google前任人資長、美國空軍部長、羅技公司執行長 ……各界領袖齊聲推薦！ 好主管，不等於好領導人。 人們寧可為好領導人做一份爛工作， 也不願為爛領導人做一份好工作。 從當上主管到成為好領導人， 親炙上千位執……続きを見る

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million ……続きを見る

A powerful meditation on the nature and dangers of ego, from the author of the #1 New York Times bestseller Stillness is the Key, and Obstacle is the Way - over 1 million copies sold 'Re-read it eac……続きを見る

Named one of "The five best books to understand AI" by The Economist The impact AI will have is profound, but the economic framework for understanding it is surprisingly simple. Artificial intellige……続きを見る

"What does AI mean for your business? Read this book to find out." -- Hal Varian, Chief Economist, Google Artificial intelligence does the seemingly impossible, magically bringing machines to life--……続きを見る

O Livro dos Cinco Anéis é hoje um manual de gente de sucesso que soube aproveitar as lições de Miyamoto Musashi (1584-1645) nas batalhas do dia a dia. Espadachim imbatível desde os 13 anos, o autor ……続きを見る

‘Essential for any leader in any industry’ – Kim Scott, bestselling author of Radical Candor Working Backwards gives an insider’s account of Amazon’s approach to culture, leadership and best practic……続きを見る

This Element is an excerpt from Corporate Governance Matters: A Closer Look at Organizational Choices and Their Consequences (9780132180269) by David Larcker and Brian Tayan. Available in print and ……続きを見る

Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings ……続きを見る

Aspirational business book based on interviews with over 75 leading American CEOs. What does it take to succeed in business and to inspire others? Adam Bryant of The New York Times sat down with mor……続きを見る

This volume is a collection of some of the best and most influential work of Yanis Varoufakis. The chapters all address the issue of economic indeterminacy, and the place of a socialized Homo Econom……続きを見る

This book reveals the complexity of mergers and acquisitions, and explains how to master it. From doing the deal to making it work, this comprehensive book discusses every aspect of successfully gro……続きを見る

Service Oriented Architecture Field Guide for Executives is a fundamental breakthrough in the business and technology perspectives of service oriented architecture (SOA). A valuable resource to help……続きを見る

Praise for IT Portfolio Management Step-by-Step "Bryan Maizlish and Robert Handler bring their deep experience in IT 'value realization' to one of the most absent of all IT management practices--por……続きを見る

This book sets out to provide postgraduate researchers with guidance on selecting and applying sociotechnical theories to the study of information systems, including how they can be combined to comp……続きを見る

This book presents an in-depth study of how the drive to optimize organizational performance can be significantly improved by investigating the causal relationships between profitability, productivi……続きを見る

La planeación estratégica se ha convertido desde hace décadas en una de las herramientas de la planeación empresarial más utilizadas alrededor del mundo, sin importar el tamaño y el tipo de empresa ……続きを見る

España está en el centro de una vorágine de depresión económica sin precedentes que acabará de un plumazo con el paréntesis de prosperidad del que hemos disfrutado en las últimas décadas y que creía……続きを見る

The unprecedented calamity of the COVID-19 pandemic, especially a harsh lockdown, battered the Indian economy at a time when it was already grappling with a deep structural slowdown. Almost a year o……続きを見る

This book is among the first to theoretically and empirically examine what and how Western expatriate managers learn and develop from their international assignments in China. The book draws on lite……続きを見る

There are times when fussing over a decision is at best unhelpful. There are times when you should rely on your gut instinct. And then there are strategic decisions that deal with the biggest issues……続きを見る

In her classic book Vested Outsourcing , Kate Vitasek identified the top 10 flaws in most outsourced business models and shows organizations how to rethink their outsourcing relationships in a way t……続きを見る

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when c……続きを見る

Indian firms have grown explosively over the last two decades since India adopted wholesale neo-liberal policies in 1991. Nayak attributes the expansion of these Indian firms and their multinational……続きを見る

Despite its geographic and industry expansion as part of the ongoing globalisation of service activity, temporary agency work (TAW) is relatively understudied. TAW is characterised by a distinct tri……続きを見る

The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can ……続きを見る

Boardroom Secrets focuses on the, processes, and behaviours for a board of directors to ensure good governance. The book focuses on behavioral aspects of governance such as how to evaluate and proce……続きを見る

Most frauds perpetrated by senior managers take longer to uncover than those by other occupational groups and they steal more. This is a serious problem world-wide. Currently the Red Flag approach i……続きを見る

Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounti……続きを見る

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctiveーthat deliver on some important, relevant dimension better than other brands. These brands h……続きを見る