商品件数:32 1件~30件 (2ページ中 1ページめ)
1  2  [2] 次へ»
Growth Hacker Marketing
著者:Ryan Holiday
出版社: Penguin Publishing Group
発売日: 2014年09月30日
A primer on the future of PR, marketing and advertising ー now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make eve……続きを見る
価格:1,747円
Public Relations For Dummies
著者:Eric Yaverbaum
出版社: Wiley
発売日: 2016年05月16日
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to ge……続きを見る
価格:2,243円
International Communications Strategy
著者:Yang-May Ooi, Silvia Cambié
出版社: Kogan Page
発売日: 2009年07月03日
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprece……続きを見る
価格:5,674円
The Publicity Handbook, New Edition
著者:David R. Yale, Andrew J. Carothers
出版社: McGraw Hill LLC
発売日: 2001年05月25日
Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes st……続きを見る
価格:2,884円
Managing Human Resources in Cross-Border Alliances
著者:Susan E Jackson, Yadong Luo, Randall S Schuler
出版社: Taylor & Francis
発売日: 2003年12月08日
Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet while this offers multinational companies a way……続きを見る
価格:11,349円
The Public Relations Strategic Toolkit
著者:Alison Theaker, Heather Yaxley
出版社: Taylor & Francis
発売日: 2017年10月12日
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover ……続きを見る
価格:7,071円
RepGold
著者:Edward M Yang
出版社: Firecracker PR
発売日: 2019年11月19日
Reputation has always been important, but in today’s instant online world, reputation’s impact is greater than ever. A quick internet search might be all someone needs to come to a snap judgment of ……続きを見る
価格:1,134円
Public Relations and Sustainable Citizenship
著者:Debashish Munshi, Priya Kurian
出版社: Taylor & Francis
発売日: 2020年11月26日
This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and amon……続きを見る
価格:3,599円
Shortening the Distance between Government and Public in China I
著者:Liu Xiaoyan
出版社: Taylor & Francis
発売日: 2020年12月16日
Distance, in its traditional sense, connotates "estrangement" and "division". But in the context of modern political studies, it means a controllable resource that can be manipulated to change the r……続きを見る
価格:7,343円
Digital Nomad Secrets
著者:Mirza Daniyal
出版社: Mirza Daniyal
発売日: 2021年01月22日
Digital Nomad Secrets - A Step-by-Step Guide for Aspiring Lifestyle Entrepreneurs to Live, Work and Play Anywhere in the World is the guide you need if you want to stop playing by the rules and wast……続きを見る
価格:1,055円
Media Economics and Management
著者:Sathya Prakash Elavarthi, Sunitha Chitrapu
出版社: Taylor & Francis
発売日: 2021年09月28日
This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of m……続きを見る
価格:6,675円
The History of Public Relations in China
著者:Ke Xue, Sherry Xueer Yu, Mingyang Yu
出版社: Springer Nature Singapore
発売日: 2022年12月17日
This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relations in China” by the Public Relations Soc……続きを見る
価格:15,800円
Building a Culture of Inclusivity
著者:Priya Bates, Advita Patel
出版社: Kogan Page
発売日: 2023年06月03日
Diversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared. In this guide, the authors combine their expert knowledge to provide a ……続きを見る
価格:4,085円
Brand Together
著者:Brett Ryan
出版社: Manuscripts LLC
発売日: 2024年03月06日
Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based gui……続きを見る
価格:1,334円
Be The Expert
著者:Priya Florence Shah
出版社: BlogBrandz Digital LLP
発売日: 2019年09月02日
Learn how to be seen as an expert so you can establish trust and authority, set yourself apart from your competitors, and easily convert readers into customers. Are you frustrated with not being tak……続きを見る
価格:0円
Creating Brand YOU
著者:Priya Florence Shah
出版社: BlogBrandz Digital LLP
発売日: 2019年12月30日
Creating Brand YOU is a 21-step personal branding process to take you from no digital footprint at all to a well-established online presence. Celebrities lke Oprah Winfrey, Richard Branson and Elon ……続きを見る
価格:0円
Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions
著者:Ylva French, Sue Runyard
出版社: Taylor & Francis
発売日: 2011年06月09日
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, pres……続きを見る
価格:9,213円
Marketing: The Essential Guide
著者:Antonia Chitty and Victoria Dawson
出版社: Need2Know Books
発売日: 2013年03月07日
Marketing is critical to business success. Whether you are new to marketing or not, this book will help you understand marketing and apply it to your business. Packed with practical ideas, this book……続きを見る
価格:637円
Gaining Influence in Public Relations
著者:Bruce K. Berger, Bryan H. Reber
出版社: Taylor & Francis
発売日: 2006年08月15日
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely unch……続きを見る
価格:8,278円
Dimensions of Advertising Theory and Practice in Africa
his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising ……続きを見る
価格:3,471円
Trust Me I'm Lying
著者:Ryan Holiday
出版社: Profile
発売日: 2018年02月01日
Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malic……続きを見る
価格:1,192円
Inbound PR
著者:Iliyana Stareva
出版社: Wiley
発売日: 2018年04月16日
The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR stra……続きを見る
価格:2,113円
Sisyphus’ Task: The Battle for the Soul of the Kenya Broadcasting Corporation
著者:Waithaka Waihenya
出版社: ​Focus Publishers
発売日: 2020年06月01日
The Kenya Broadcasting Corporation has been an enigmatic media House. Broadcasting House, as its headquarters is known has been the spawning ground for many journalistic careers and has remained one……続きを見る
価格:1,600円
Shortening the Distance between Government and Public in China II
著者:Liu Xiaoyan
出版社: Taylor & Francis
発売日: 2020年12月16日
Distance, in its traditional sense, connotates "estrangement" and "division". But in the context of modern political studies, it means a controllable resource which can be manipulated to change the ……続きを見る
価格:7,343円
Public Relations and Whistleblowing
著者:Cary A. Greenwood
出版社: Taylor & Francis
発売日: 2021年09月17日
There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 c……続きを見る
価格:6,542円
Sharing Behavior of Brand Crisis Information on Social Media
著者:Changzheng Yang
出版社: Springer Nature Singapore
発売日: 2022年02月20日
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-shar……続きを見る
価格:17,016円
Now Pitching for the Yankees
著者:Marty Appel
出版社: Diversion Books
発売日: 2019年02月06日
A legendary New York Yankees PR man offers readers an inside look at one of baseball’s greatest teams. Starting as a college student sorting Mickey Mantle’s fan mail and rising to become the younges……続きを見る
価格:1,584円
The Public Relations Writer's Handbook
著者:Merry Aronson, Don Spetner, Carol Ames
出版社: Wiley
発売日: 2023年08月22日
The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media……続きを見る
価格:1,936円
Inbound PR - Dịch chuyển hoạt động PR theo mô hình Inbound
著者:Iliyana Stareva
出版社: ​First News
発売日: 2023年10月12日
Inbound PR là cuốn sách sẽ thay đổi hoàn toàn công việc kinh doanh của bạn. Ngày nay, nhận thức và hành vi của khách hàng đã thay đổi hoàn toàn. Những chiến lược PR truyền thống đang dần trở nên kém……続きを見る
価格:700円
Master The Media
著者:Zakiya Larry
出版社: Quest Media Training, LLC
発売日: 2024年02月04日
Elevate Your Brand to Reach a Wider Audience Ambitious brand leaders, founders and entrepreneurs are beginning to discover that the best path to credibility, influence and elevation is through strat……続きを見る
価格:1,134円
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