Ｙ．Ａ - Research 1

Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace u……続きを見る

Marketing has changed foreverーthis is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading mar……続きを見る

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using t……続きを見る

Tackling significant issues facing an America-led civilization, it reminds us how each and every generation must ensure the hand-over processes take place or risk the vaunted start of the breakdown.……続きを見る

The subject of this book is supply chain logistics planning optimization under multiple uncertainties, the key issue in supply chain management. Focusing on the strategic-alliance three-level supply……続きを見る

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for o……続きを見る

This monograph presents new developments in multi-level decision-making theory, technique and method in both modeling and solution issues. It especially presents how a decision support system can su……続きを見る

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surpr……続きを見る

This book will teach you the most important social media marketing knowledge and strategies on Facebook, Google+, Twitter, Linkedin, Pinterest, Instagram, YouTube. You can learn: • How to exert the ……続きを見る

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models……続きを見る

This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs) incorporated as part of the infrastructure for a number of emerging applications s……続きを見る

Tell your story and show it with data, using free and easy-to-learn tools on the web. This introductory book teaches you how to design interactive charts and customized maps for your website, beginn……続きを見る

Today's consumers are very different than they were before the internet. And the old ways of disruptive marketing no longer work since people go online to research and have less time to waste with i……続きを見る

This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data. It introduces novel concepts, describes the end-to-end process, and connec……続きを見る

Esta obra recorre en siete capítulos los puntos principales del journey del consumidor y el shopper con el objetivo de encontrar insights potentes, accionables y ágiles que generen crecimiento estra……続きを見る

A través de estas páginas, se pretende exponer la investigación de mercados como una profesión basada en la búsqueda de información y tendencias, la gestión del conocimiento y la toma de decisiones.……続きを見る

The changemaker's guide to catalyzing environmental behaviour change for a healthy future To tackle our urgent environmental problems and achieve positive, durable change, we must design solutions b……続きを見る

Artificial Intelligence has emerged as a miracle which has transformed lives and communication from the core. AI technologies have enabled the brands to make automated decisions based on data collec……続きを見る

Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions. Each departmen……続きを見る

Affiliate marketing is a widely used marketing strategy that offers a variety of benefits for businesses. It involves partnering with affiliates who promote your products or services and earn a comm……続きを見る

You will find in this book exclusive interviews of renowned specialists about market microstructure and high-frequency trading strategies on lit markets and Dark Pools. This book was developed follo……続きを見る

“Marketing Karma: The Enlightened Path to Digital Success" by Jayadev is a transformative blend of ancient wisdom and modern marketing techniques. Set in the dynamic digital landscape, it reveals ho……続きを見る

Unlock the Secrets to Daily $300 Earnings with CPA Activities! In the ever-evolving landscape of online income generation, "Make $300 Every Day With CPA Activities" stands out as a beacon of hope fo……続きを見る

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technologi……続きを見る

This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics……続きを見る

Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based gui……続きを見る

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath pro……続きを見る

Dieses Buch vermittelt die Grundlagen des Konsumentenverhaltens verständlich und in klarer Sprache. Warum ist der Einkaufswagen voller als geplant? Wieso will man unbedingt das neuste Smartphone? Di……続きを見る

Un guide pratique et accessible pour comprendre l'étude de marché Vous désirez vous lancer dans un projet d'entreprise ? Il vous faudra alors impérativement – sauf dans quelques cas exceptionnels – ……続きを見る

Detailliertes Lehrbuch mit Schwerpunkt auf der Konsumentenverhaltensforschung Dieses Lehrbuch geht der zentralen Frage nach, ob und auf welche Weise uns Werbung im Kaufentscheidungsprozess nachhalti……続きを見る