Ｙ．Ａ - Sales & Selling 1

How do you breakthrough and flourish? Are you just not understanding how to progress? What's the best way for you to hack sales success? If you've asked yourself those questions, this is the book fo……続きを見る

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. If you read nothing else on sales, read these 10 articles. We've ……続きを見る

A comprehensive, indispensable guide to automobile purchasing. Includes how to buy new and used cars, trade-in your old car, finance your new car and lease a new car.  続きを見る

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the market……続きを見る

Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, ……続きを見る

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political a……続きを見る

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published ……続きを見る

Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispellin……続きを見る

In today’s world, customers don’t want to hear sales pitches, but so many salespeople still rely on them. In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful busine……続きを見る

The subject of this book is an analysis of the business models developed or adopted by Chinese small and medium sized enterprises (SMEs), specifically those that are successfully listed on China’s c……続きを見る

Read this book description carefully because your income, family and future are at stake. Your potential customers say to you: "I want to think it over", "I'm not interested", "I want a discount", "……続きを見る

The eBay Phenomenon! Chances are that with all the information out there about eBay you may have tried your hand at selling some of your stuff there. Chances are equally as good that the experience ……続きを見る

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in re……続きを見る

Un guide pratique et accessible pour comprendre la méthode Six Sigma Calibrer ses nouveaux objectifs tout en augmentant la qualité du produit ou du service : voilà la promesse de l’approche Six Sigm……続きを見る

Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic manag……続きを見る

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by th……続きを見る

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media s……続きを見る

"Barry's book will help anyone improve their prospecting and appointment setting which are keys to a successful sales career." - Hector LaMarque, Senior National Sales Director, Primerica Do you nee……続きを見る

Studies in Consumer Demand - Econometric Methods Applied to Market Data contains eight previously unpublished studies of consumer demand. Each study stands on its own as a complete econometric analy……続きを見る

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web a……続きを見る

En los actuales entornos empresariales, caracterizados por alta complejidad competitiva, la formación de los equipos comerciales acapara el protagonismo de la gestión, dado que el resultado de su tr……続きを見る

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when c……続きを見る

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. ……続きを見る

The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for anyone (including the Japanese themselves) to truly……続きを見る

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. 続きを見る

El libro introduce al lector hacia los fundamentos de los volúmenes masivos de datos, las tecnologías y herramientas de Big Data, se estudiaran las diferentes formas en las que una organización pued……続きを見る

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for o……続きを見る

This book aims to provide the reader with an insight into the relevance of a section of the economy, which is often referred to as the ‘social and solidarity economy’ (SSE); and highlight some of th……続きを見る

Persuasion Series Book #2 Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? P……続きを見る

This book is the companion to "Unfolding Stakeholder Thinking: Theory, Responsibility and Engagement", which examined many emerging theoretical and normative issues and was released to acclaim in Oc……続きを見る