David - Business & Finance 1

蘋果創立50週年 首部不設限受訪企業傳記 ★ 深度採訪150位關鍵人物．收錄360張獨家與珍藏圖片 ★ 本書不只記述一部企業傳奇， 更描繪出人類溝通、消費與創作方式的進化史。 本書作者、科技觀察家大衛．波格詳實梳理……続きを見る

The Busy Family Finance Series, from a financial expert and father of five, offers straightforward, relatable advice for managing family finances. Each book cuts through the fluff, delivering real, ……続きを見る

Some companies and products seem to thrive year after year. What’s their secret? A powerful brand. David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major car……続きを見る

Most bullies are psychopaths, but not all psychopaths look like bullies. Many blind us with their charm and dazzle us with their success. But they all share a common trait that makes them highly dan……続きを見る

'Spectacular and terrifyingly true' Owen Jones 'Explosive' John McDonnell, New Statesman, Books of the Year 'Thought-provoking and funny' The Times FT BUSINESS BOOK OF THE YEAR 2018, THE TIMES BOOK ……続きを見る

The #1 New York Times bestseller that has all America talking, from the author of the highly anticipated Inside the Box: How Constraints Make Us Better. “The most important businessーand parentingー……続きを見る

Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteeringー……続きを見る

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail ……続きを見る

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Priu……続きを見る

A distinguished Chinese economist offers a timely, essential exploration of China’s perspective on economy, government, society, and its position in the world. Dr. David Daokui Li has served as an a……続きを見る

The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and yo……続きを見る

Strategically build your brand, master soft skills, and craft a powerful plan, propelling yourself into the dynamic world of executive leadership in the digital technology and cybersecurity domain K……続きを見る

Often described as a public policy “bible,” Weimer and Vining remains the essential primer it ever was. Now in its sixth edition, Policy Analysis provides a strong conceptual foundation of the ratio……続きを見る

"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." ーJoseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories a……続きを見る

Beyond Technology offers a challenging new analysis of learning, young people and digital media. Disputing both utopian fantasies about the transformation of education and exaggerated fears about th……続きを見る

★★★國際媒體、全球暢銷書、投資大師、理財人士爭相引述的致富習慣★★★ 「拿鐵因子」概念創始人大衛．巴哈經典之作 揪出害你漏財的「拿鐵因子」， 讓你不知不覺、無痛存到一桶金！ ★ Amazon.com理財類暢銷榜第1****……続きを見る

Now in paperback, the updated and expanded edition: David Graeber’s “fresh . . . fascinating . . . thought-provoking . . . and exceedingly timely” (Financial Times) history of debt Here anthropologi……続きを見る

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital. Owning Game-Changing Subcategories……続きを見る

" A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." ーJoseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Aa……続きを見る

David Hackett Fischer, one of our most prominent historians, has garnered a reputation for making history come alive--even stories as familiar as Paul Revere's ride, or as complicated as the as……続きを見る

The second edition of this definitive text gives a comprehensive overview of all aspects of the subject, bringing it up-to-date with analysis of the changes in the information environment, now large……続きを見る

Fiscal crises have cascaded across much of the developing world with devastating results, from Mexico to Indonesia, Russia and Argentina. The extreme volatility in contemporary economic fortunes see……続きを見る

'A statistical national treasure' Jeremy Vine, BBC Radio 2 'Required reading for all politicians, journalists, medics and anyone who tries to influence people (or is influenced) by statistics. A tou……続きを見る

When does a philosophy become a conspiracy? In 2024, Sam Bankman-Fried ー once hailed as the future of finance and one of the richest men in America ー was sentenced to 25 years in prison for steali……続きを見る

The new sixth edition of Ecotourism focuses on an array of economic, social and ecological inconsistencies that continue to plague ecotourism in theory and practice, and examines the sector in refer……続きを見る

**Named a Best Book of the Year by Forbes and The Economist From our "greatest living statistical communicator" (Tim Harford) comes an invaluable, data-driven guide for understandingーand learning t……続きを見る

“This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective.” ーEdward E. Lawler III, Professor, Universit……続きを見る

TIMELESS PRINCIPLES OF EMPOWERING LEADERSHIP | OVER 1 MILLION COPIES SOLD ‘One of the 12 best business books of all time’ USA Today ‘The best how-to manual anywhere for managers on delegating, train……続きを見る

A researcher and consultant burrows deep inside the heads of one modern two-career couple to examine how each partner processes the workdayーrevealing how a more nuanced understanding of brain scien……続きを見る

Now a classic of Marxian economics, The Limits to Capital provides one of the best theoretical guides to the history and geography of capitalist development. In this edition, Harvey updates his clas……続きを見る