The Mindful Tourist presents the first comprehensive theoretical perspective on mindfulness in contemporary tourist experiences. This innovative new study is based on the detailed exploration of min……続きを見る
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you ste……続きを見る
In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a co……続きを見る
