M.B - Advertising & Promotion 1

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collec……続きを見る

Many of us dream of being our own bosses. The lure of big money and flexible work hours is quite attractive. However, many are afraid to venture out on their own. They fear that they do not have th……続きを見る

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly acces……続きを見る

This book outlines what it takes to build a successful career in digital marketing. We cover a number of key topics including best practise for social media, CV tips and also an overview of the in……続きを見る

An essential guide for brands and bloggers on how to find and work successfully together. The guide includes why to work with bloggers, what blog readers are looking to get from blogs, finding and s……続きを見る

SHORTLISTED FOR THE POLITICAL BIOGRAPHY OF THE YEAR IN THE POLITICAL BOOK AWARDS 2015 Tim Bell was the original 'spin doctor'; the Chairman of Bell Pottinger public relations, and one of the best kn……続きを見る

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives……続きを見る

This authoritative, up-to-date resource will become the standard reference on the theory and practice of public management around the world. Public management addresses strategy, policy processes, a……続きを見る

Have you ever wondered why certain businesses always thrive while other struggle and sometimes fail? It is because successful business have the right products, sell them to the right customers and s……続きを見る

If you have ever though about starting your own business and experiencing the rewards and security that comes along with owning a business, then this is the book for you!"How to Start Your Own Busin……続きを見る

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. ……続きを見る

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approac……続きを見る

The days of brand activation are nearing an end. The future lies in customer activation. The concept of ‘brand activation’ has become an overused buzzword in the sales and marketing world. The term ……続きを見る

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished ch……続きを見る

Tired of your ads not working? When buying advertising and marketing, do you hold your breath as you click the "buy now" button to place your order? You shouldn't have to. What if you have……続きを見る

AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rach……続きを見る

Thank you for your interest in this booklet. The "The Basics" series, is a series of booklets designed to help you get the basics or foundations about a subject. Time is one of our most precious res……続きを見る

In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts. Social media has exploded, not only for i……続きを見る

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi de……続きを見る

Zu teuer, zu aufwändig, zu langweilig. Häufig wird Imagefilmen kein gutes Image nachgesagt. Dabei kann Bewegtbild zu einem mächtigen Marketingwerkzeug werden - wenn es richtig eingesetzt wird. Doch ……続きを見る

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functi……続きを見る

Truth is a powerful marketing toolーand really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of adve……続きを見る

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication processーan integration of marketing communication, public relations, and advertisingーcan be applied to sp……続きを見る

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctiveーthat deliver on some important, relevant dimension better than other brands. These brands h……続きを見る

Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing,……続きを見る

Jason Myers and Merrilee Kimble ask the simple question: Will you act and succeed, or will you fold? In Guerrilla Marketing Volume 1, Jason Myers and Merrilee Kimble reviewed the strong foundational……続きを見る

“Emotional Copywriting: Ignite Your Readers’ Desires” Welcome to the enchanting world of “Emotional Copywriting,” where your words hold the power to captivate, persuade, and ignite deep desires with……続きを見る

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, p……続きを見る

Unconventional Wisdom: Dive Deep into the World of Marketing Like Never Before! Ever felt like traditional marketing methods were a tad too boring? Maybe even outdated? Dive into the edgy, humorous,……続きを見る

Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing’s winning approach relies on knowledge, time, energy, and imaginat……続きを見る