M.E.S - Consumer Behaviour 1

Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decis……続きを見る

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated c……続きを見る

This book, the first of two volumes, examines the evolution of humanity and development global economic systems to provide insight into the advances and challenges they have created. By placing mode……続きを見る

Was macht ein Mönch den ganzen Tag? Was denkt ein Detektiv über seine Kollegen im Fernsehen und was ein Rechtsanwalt, wenn er Schwerverbrecher vertritt? Was muss man für ein Typ sein, um Metzgerin z……続きを見る

In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A. Roberts takes us on a tour of America's obsession with consumerismーpointin……続きを見る

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between serv……続きを見る

En el món dinàmic i competitiu del màrqueting, el secret de l'èxit va més enllà de les estratègies tradicionals. Aquí és on entra el poder del neuromàrqueting estratègic. A "Neuromàrqueting estratèg……続きを見る

En el dinámico y competitivo mundo del marketing, el secreto del éxito va más allá de las estrategias tradicionales. Ahí es donde entra en juego el poder del neuromarketing estratégico. En "Neuromar……続きを見る

**Named a Best Book of 2020 by NPR and Vanity Fair One of Smithsonian's Ten Best Science Books of 2020 “A searching and vital explication of germ theory, social norms, and what the modern era is rea……続きを見る

This actionable and lively guide helps aspiring entrepreneurs to acquire a designer’s mindset to transform ideas into successful products, and designers and technologists to identify entrepeneurial ……続きを見る

Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Saharan Africa and other frontier markets have begun to embrace the concept of cust……続きを見る

**A Kirkus Reviews Best Book of 2024 Raised with hoarding and compulsive shopping, Emily Mester is caught in between. What happens when consumption begins to consume you back?** In a series of deepl……続きを見る

Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing fou……続きを見る

In this Manual you will learn what is the Credit Score (FICO) but also how to improve it fast. By following the steps-by-steps described in this Manual, you will see your credit score be raised in w……続きを見る

People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it c……続きを見る

This book aims at providing an empirical understanding of the main drivers affecting investors’ preferences in financing new ventures through equity crowdfunding (ECF) and determining fundraising ca……続きを見る

Can you explain why you are the best fit for ajob? Job interview is one of the most critical moments of the job search experience and your chance to show your potential employer that you have what i……続きを見る

Scaldingly honest, impeccably researched and movingly written, ‘MAXED OUT’ is, as ‘FAST FOOD NATION’ was to the food industry, the book the captains of the debt industry wish you would never read. ‘……続きを見る

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliantーbetter at ……続きを見る

The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different……続きを見る

Today’s “managerial” capitalism has grown hopelessly out of touch with the people it should be serving. The Support Economy explores the chasm between people and corporations and reveals a new socie……続きを見る

Overwhelmed by the amount of 'stuff' you own? James Wallman is here to show you that you're not alone and there's a way to change that! 'Like The Tipping Point meets Freakonomics - but with a huge i……続きを見る

This book explores how economics can be based around studies on human behaviour, rather than relying on overly simplified assumptions generated from mathematical modelling. Through examining the lin……続きを見る

During the 1980s and 1990s, European economies went through a period of slowing economic growth and high unemployment, what some economists described as “secular decline.” On the other side of the A……続きを見る

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer……続きを見る

Is an investors’ “perfect storm” brewing? If you’re not careful, it could sweep your wealth away. Long-dormant inflation looks to be catching fire. A stock market in overdrive may crash and burn for……続きを見る

iAdvertisers retrace les principaux événements de l'histoire de la publicité digitale depuis 1994 et analyse ses prochains défis. Il comporte également des entretiens exclusifs avec des dirigeants d……続きを見る

This book explains how investor behavior, from mental accounting to the combustible interplay of hope and fear, affects financial economics. The transformation of portfolio theory begins with the id……続きを見る

Stuffocation is a movement manifesto for “experiential” living, a call to arms to stop accumulating stuff and start accumulating experiences, and a road map for a new way forward with the potential ……続きを見る

Programmatic advertising is one of the most exciting areas of digital advertising. Whether you're a small business or advertising agency, Go Programmatic's book "Complete Guide To Programmatic Adver……続きを見る