This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms**.** Advertising has become a ubiquitous force ……続きを見る
The evidence is undeniable. By any measure, the US spends more on healthcare than any other country in the world, yet its health outcomes as measure by longevity are in the bottom half among develop……続きを見る
While many students, parents, educators, and organizations who hire their graduates hold US universities in high regard, the cost of higher education has risen much faster than the rate of inflation……続きを見る
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication processーan integration of marketing communication, public relations, and advertisingーcan be applied to sp……続きを見る
