Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore ……続きを見る
This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advic……続きを見る
Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text f……続きを見る
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication processーan integration of marketing communication, public relations, and advertisingーcan be applied to sp……続きを見る
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplin……続きを見る
