Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, stud……続きを見る
In this timely volume, the authors explore public affairs journalism, a practice that lies at the core of the journalism profession. They go beyond the journalistic instruction for reporting and pre……続きを見る
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication processーan integration of marketing communication, public relations, and advertisingーcan be applied to sp……続きを見る
Der Band führt in die praktischen Grundlagen von Social Media ein und zeigt, wie sich durch Facebook, Twitter, Instagram, Youtube & Co. der Journalismus verändert hat. Er legt dar, wie die einzelnen……続きを見る
