The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s……続きを見る
著者：Daniel Fasnacht
出版社： Springer International Publishing
発売日： 2018年11月20日
Sharing information and knowledge, co-innovating with clients, communities, and competitors and adopting cognitive technology, robo advisors, crowdfunding, and blockchain reflect current socio-econo……続きを見る
Dive into the fascinating world of digital disruption and discover the transformative power of open and digital ecosystems, which will constitute one-third of global trade by 2030. This book demonst……続きを見る
Tauchen Sie ein in die faszinierende Welt der digitalen Disruption und entdecken Sie die transformative Kraft offener und digitaler Ökosysteme, die bis 2030 ein Drittel des Welthandels ausmachen wer……続きを見る
to do to ensure survival, and (2) principles for designing organizational structures in such a way that they can realize the required functions adequately. In the course of their elaboration, we wil……続きを見る
to do to ensure survival, and (2) principles for designing organizational structures in such a way that they can realize the required functions adequately. In the course of their elaboration, we wil……続きを見る
