In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings……続きを見る
The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s……続きを見る
Learn how your experience can be turned into success by socially promoting yourself, your business and your past. This book by Canadian entrepreneur Shaun Whynacht shares a wealth of experience to g……続きを見る
Dieses Buch bietet ein umfassendes Verständnis von Pricing. Preismanagement wird dabei als Prozess verstanden, der in den vier Phasen Strategie, Analyse, Entscheidung und Umsetzung abläuft. In separ……続きを見る
