The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print ……続きを見る
著者：Robert Orrange
出版社： Taylor & Francis
発売日： 2020年02月12日
This book critically examines key features of the contemporary organizational landscape by focusing on major beneficiaries of recent historical politicalcultural transformations involving the embrac……続きを見る
Why People Stay is the result of a doctoral study that revealed participants’ sense of commitment (to the organization, to the team, to the mission, or to something else). This was in spite of numer……続きを見る
