ot - Business & Finance 1

A look at the acceptance criteria for an accessible drag and drop implementation, and the challenges drag and drop can have for people with disabilities. 続きを見る

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technol……続きを見る

The process of globalisation in world markets, and the growing number of enterprises competing with one another in terms of the products and services they offer, naturally leads to the improved effi……続きを見る

High-velocity change is the fundamental challenge facing companies today. Few companies, however, are prepared to continuously innovate-because they focus on the short-term and do not emphasize the ……続きを見る

An ideal entry point into health economics for everyone from aspiring economists to healthcare professionals. The economics of healthcare are messy. For most consumers, there’s little control over c……続きを見る

New York Times Bestseller Wall Street Journal Bestseller From the world's most influential management consulting firm, McKinsey & Company, this is an insight-packed, revelatory look at how the best ……続きを見る

掌握MarTech策略佈局的關鍵與戰術，啟動後疫情時代的長期商機！ 　　史上第一次，我們同時面對横跨5個世代的消費族群，該如何觸及？ 　　我們第一次，擁有會學習進步的智慧MarTech，可以如何運用？ 　　最權威的行……続きを見る

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, i……続きを見る

As one of the first texts to take a behavioral approach to macroeconomic expectations, this book introduces a new way of doing economics. Rötheli uses cognitive psychology in a bottom-up method of m……続きを見る

Over the Heisei era the Japanese economy was confronted with a multitude of uncharted challenges: the collapse of the economic bubble and nonperforming loan problem, the Asian currency crisis and co……続きを見る

Marketing has changed foreverーthis is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading mar……続きを見る

Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. It’s a familiar scene in organizations today: a new competitive threat or a big opportunity ……続きを見る

This open access book uses an interdisciplinary approach that not only focuses on social organization but also analyzes how societies and ecological settings were interwoven. How did early modern in……続きを見る

THE NEW YORK TIMES BESTSELLER Bestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandem……続きを見る

This book analyzes how social business and base of the pyramid approaches allow companies to reinvent themselves, or in other words how they are the levers for strategic renewal. It highlights the c……続きを見る

Transform your organization with speed and efficiency using this insightful new resource Incremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty……続きを見る

LEARN HOW TO GROW YOUR BUSINESS IN A TOUGH ECONOMY In this unpredictable business landscape, everyone is struggling to choose between chasing short-term objectives and creating a secure future for t……続きを見る

The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepre……続きを見る

Legislation governing employee welfare is becoming increasingly strict, and nowhere is this more prevalent than in dealing with a diverse workplace. Every organisation contains employees who can be ……続きを見る

A framework for formalizing risk management thinking in today¿s complex business environment Security Risk Management Body of Knowledge details the security risk management process in a format that ……続きを見る

Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and man……続きを見る

Inter-firm relations are not new. But fast developments in technology and globalization have led to increased opportunities for international alliances, and an upsurge in the interest in inter-organ……続きを見る

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of ……続きを見る

Science is increasingly defined by multidimensional collaborative networks. Despite the unprecedented growth of scientific collaboration around the globe – the collaborative turn – geography still m……続きを見る

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyon……続きを見る

With so many options out there, it can be overwhelming to decide which investment properties will be the best ones for you. Properties range in age, size, condition, value, and of course, location. ……続きを見る

This book explains the strategic behaviors of platform firms on the global market, drawing on extensive research on the mobile communication systems, semiconductor equipment, personal computer, and ……続きを見る

Over the past few years, many of the former Communist-rule countries of Central and Eastern Europe have taken a steady path toward becoming more or less normal capitalist countries - with Poland and……続きを見る

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Open-space Learning offers a unique resource to educators wishin……続きを見る

There are a number of distinctive features of this book that makes it different from other on Six Sigma. It recognizes that there are two diametrically opposing views expressed on Six Sigma, those t……続きを見る