ot - Research 1

Las marcas se enfrentan a una mayor exigencia por parte de sus grupos de interés asumiendo un rol cada vez más activo en las sociedades. Sin duda, existe una oportunidad única para aquellos que pret……続きを見る

Build AI that thinks in context using semantic blueprints, multi-agent orchestration, memory, RAG pipelines, and safeguards to create your own Context Engine Free with your book: DRM-free PDF versio……続きを見る

What Fuels Successful Brands? Belief. In Built on Belief, author and leadership advisor Matt Marcotte offers a powerful reminder that people-not products-are a brand's secret sauce. This time-tested……続きを見る

The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on e……続きを見る

Tom Robertson a contribué de manière significative à la pédagogie, à la recherche et aux activités administratives. Dans chacun de ces trois domaines, les contributions de Tom Robertson sont hors du……続きを見る

Croisant les apports d'universitaires et de professionnels spécialistes du secteur, cet ouvrage s'appuie sur des travaux réalisés depuis une quinzaine d'années autour du Master Innovation, Design et……続きを見る

Les quelques pages qui suivent ont le double objectif de refléter la richesse des travaux de David Aaker et d’en souligner les idées-forces. Il était en effet difficile de rendre compte de manière e……続きを見る

Tired of Feeling Overwhelmed by Content Creation? Discover the Secret to Effortless, Effective Content in Just Minutes a Day Content creation is essential for thought leaders and business owners see……続きを見る

Real Advisors. Real Information. THE COMPLETE GUIDE TO MARKETING FOR ANY BUSINESS In today's crowded marketplace, your business needs to stand out-and marketing is key to getting noticed. But with s……続きを見る

Marketing has changed foreverーthis is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading mar……続きを見る

Il Metamarketing è una nuova forma di marketing in cui i professionisti vanno oltre la semplice fusione delle tecniche di marketing tradizionale e digitale, offrendo una vera convergenza fisica e di……続きを見る

Scott Erickson, Charles A. Dana Professor and Chair of Marketing in the School of Business at Ithaca College, has published widely in the areas of big data and business analytics, intellectual capit……続きを見る

Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace u……続きを見る

Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bests……続きを見る

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge……続きを見る

Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place. This special issue provides a roadmap for future research on diff……続きを見る

Asiakas ei ole itsestäänselvyys. Hänet on nähtävä ja häntä on ymmärrettävä. Innostava teos asiakkaan ympärille rakentuvasta tulevaisuudesta. Kuinka tarjota asiakkaalle yhtä hyvää kuin itselleen toiv……続きを見る

Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in ti……続きを見る

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of……続きを見る

Unlock the Secret to Instant Leads and Sales with Content Marketing! Are you an expert in your field but struggling to generate leads? Do you find content marketing overwhelming and time-consuming w……続きを見る

Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage. Digital platforms are no lon……続きを見る

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the compa……続きを見る

If you want rapid, healthy, and sustainable growth for your business, there's no shortcut. Hacks and tactics promising 10x growth might yield short-term results but won't provide long-term gains. It……続きを見る

Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Re……続きを見る

Review of Marketing Research pushes the boundaries of marketingーbroadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping,……続きを見る

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book t……続きを見る

First book to combine financial results with proprietary benchmarking data and in-depth interviews with experienced knowledge practitioners. The resulting framework provides an inside- and outside-t……続きを見る

This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used……続きを見る

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, e……続きを見る

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They……続きを見る