著者:Peter Verhezen
出版社: Palgrave Macmillan UK
発売日: 2016年04月29日
The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, ……続きを見る
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to……続きを見る
著者:Sales Throttle
出版社: E World Brands Inc.
発売日: 2016年05月31日
On Fire! How to Get Up, Get Motivated, and Become A True Sales Powerhouse is the impactful new book from Sales Throttle written to provide Sales Professionals with the information, motivation, and i……続きを見る
Inhalt Die Kundenorientierung nimmt als Ziel vieler Unternehmen einen dominanten Stellenwert ein. Dies verdeutlicht nicht zuletzt die Intensität, mit der unter dem Schlagwort "Customer Relationship ……続きを見る
出版社: Springer International Publishing
発売日: 2016年06月27日
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholar……続きを見る
An in-depth look at the influence of fansーsociety’s alpha consumersーon our lives and culture.
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celeb……続きを見る
Customers are key to your success. Make a big difference to them by taking care of the little things that matter - this book contains 50 tips and techniques to create a Buzz that delivers world-clas……続きを見る
The true and very humorous adventures and travels of a simple kid from Brooklyn, along with my successes and foibles. The story takes you from grammar school, high school, college, army life, my wor……続きを見る
The book is a collection of short stories and conversations with my customer who checked out at my cash register at Walmart store in Sugar Land, Texas. After the usual exchange of greetings, I looke……続きを見る
The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book ……続きを見る
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuro……続きを見る
著者:S. Vandermerwe
出版社: Palgrave Macmillan UK
発売日: 2014年03月12日
Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This tho……続きを見る
著者:Philipp Klaus
出版社: Palgrave Macmillan UK
発売日: 2014年11月19日
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough gu……続きを見る
著者:R. Vogelaar
出版社: Palgrave Macmillan UK
発売日: 2010年11月26日
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but……続きを見る
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumer……続きを見る
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights th……続きを見る
著者:C. Dussart
出版社: Palgrave Macmillan US
発売日: 2015年10月14日
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help ……続きを見る
著者:D. Padua
出版社: Palgrave Macmillan UK
発売日: 2012年07月31日
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to bui……続きを見る
Turn Your Customers Into Raving Fans!
Great customer service can be all the difference between a mediocre company and a profitable one. In this fun and easy to read book, you will discover 10 Jolts ……続きを見る
"John McKee gets it. A masterful story, part life and part career." - Kevin Harrington, Shark from ABC's "Shark Tank"
"A fascinating, lesson-filled read for any success-bound business person." - Ste……続きを見る
著者:Shawn Thomas
出版社: Shawn Thomas
発売日: 2016年08月02日
This short but to the point story is one that is worth the price of admission. It only gives you decisions based on the pros and cons of having your own business it's up to you to act on it or not.
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A professor accepts a job in a customer service call center and embarks on a spiritual journey...
Do you find it hard to get good service when you call an 800 number? Written with humor and honesty,……続きを見る
Being truly comfortable with ourselves is merely a matter of wisdom. And even though this can be learnt without any external aid, some psychological tools can contribute to ease, delve into and acce……続きを見る
A proven working model of healthcare IT as a transformative clinical and business engineーfrom one of the world’s leading healthcare organizations
Exciting new technology is revolutionizing healthca……続きを見る
著者:S. Umit Kucuk
出版社: Springer International Publishing
発売日: 2016年09月16日
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative ex……続きを見る
著者:Stephen Logue
出版社: Elite Publishing Academy
発売日: 2016年09月09日
Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for ……続きを見る
A corporate gift is a gift purchased for employees, executives, stockholders or customers of a business. Corporate gifts may be purchased for many different reasons. The first and foremost function ……続きを見る
Customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well-established loyal customer base. Huge amounts of……続きを見る
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to……続きを見る
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to……続きを見る