"A powerful and inspiring look 'inside the tent' of Mercedes-Benz that will help you learn how large companies make big changes in short timespans."
--Guy Kawasaki, Chief Evangelist of Canva and aut……続きを見る
The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mindーa book that revolutionized the world of ……続きを見る
THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME
You've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downrigh……続きを見る
The "membership" business models of Netflix, Weight Watchers, and other industry giants revealedーand how you can use them to lead your company to the top of the food chain
For decades, consumers an……続きを見る
The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle
The Three Value Conversations provides the tools and methods you need to differentiate ……続きを見る
The definitive guide to implementing Baldrige Criteria in any organizationーfrom the team that has worked with 18 Malcolm Baldrige Award winners
For organizations in both the public and private sect……続きを見る
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets……続きを見る
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to……続きを見る
In diesem Buch zeigt die Autorin, wie mediative Elemente in konfliktären Kundengesprächen Kunden- und Mitarbeiterzufriedenheit steigern können. Sie verhilft Mitarbeitern auf diese Weise zu einem sou……続きを見る
Enfin, un guide pour implanter et gérer la distribution en multicanal
Toutes entreprises privées et organisations publiques se doivent d’utiliser le multicanal pour offrir leurs produits et leurs se……続きを見る
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical str……続きを見る
Discover the Simple Technique to Increasing Sales by 300% in just 90 Days
It’s not a gimmick, it’s not manipulative, and it’s easier, faster, and more fun than a “traditional” sales pitch. It’s one ……続きを見る
A Guide to Building Customer Relationships and Sustaining Customer Loyalty
With greater options than ever before, consumers are demanding more than just an excellent product.
"The Superior Customer ……続きを見る
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marke……続きを見る
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the ma……続きを見る
著者:Thomas A. Cook
出版社: Taylor & Francis
発売日: 2016年12月19日
Every company is recognizing the critical importance of protecting its customer base by raising the bar of its customer service prowess.Excellence in Managing Worldwide Customer Relationships identi……続きを見る
Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven für Marketing, Verkauf und Service schafft. Es kombiniert dazu Grundlagenwissen und Fall……続きを見る
Dieser realitätsnahe Business-Roman beschreibt, wie Unternehmen systematisch ein strukturiertes und funktionierendes Lead Management aufbauen und damit neue Kunden gewinnen können. Die Hauptfigur in……続きを見る
著者:John Di Lemme
出版社: John Di Lemme
発売日: 2017年01月14日
Your customers are heart of your business, and your relationships with your customers will determine if your business succeeds or fails. In this book, John Di Lemme shares his inside secrets to crea……続きを見る
After a networking meeting where introductions and business cards are exchanged, many people just don't get it when it comes to follow-up. Are you one of them, overwhelmed by the mountain of busines……続きを見る
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement emp……続きを見る
著者:Garrett Sutton
出版社: Brisance Books Group LLC
発売日: 2016年05月17日
Not every client is a good client!
Learn how to avoid problem clients that are more trouble than they're worth...
To succeed in business you must learn how to recognize and avoid the Toxic Client. W……続きを見る
著者:Doc Searls
出版社: Harvard Business Review Press
発売日: 2012年04月10日
Caveat venditor-let the seller beware
While marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, ……続きを見る
En un mundo en el que los productos y servicios son cada vez más similares, donde toda innovación es copiada y la reducción de los precios ya no es posible, nace la gestión de la experiencia de clie……続きを見る
In "Make Them Say Wow!" author Roosevelt J. Myers provides businesses like yours with one of the most powerful secrets to increasing revenue, experiencing growth, and finding lasting success and tha……続きを見る
著者:Chip R. Bell
出版社: Greenleaf Book Group Press
発売日: 2017年02月14日
2017 American Book Fest 2017 Best Book Award
2017 North American Book Awards Silver Medalist
2018 National Indie Excellence Awards Finalist
Add a Little Sparkle to Your Service
In his newest book on……続きを見る