Hospitality, Tourism & Travel 3

Written in 1989 when the modern tourist industry had reached a crucial stage in its development, when increased mobility and affluence had led to more extensive and extravagant travel, and competiti……続きを見る

The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking a……続きを見る

- Definir y establecer las tareas de limpieza vinculadas a los tipos de intervención apreciando el valor de la higiene y reconociendo los riesgos derivados de la actuación, para ajustarla al centro ……続きを見る

As the tourist industry becomes increasingly important to communities around the world, the need to develop tourism in a sustainable manner has also become a primary concern. This impressive collect……続きを見る

Target your business strategies to fit specific tourist cultures! Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one anot……続きを見る

The new fifth edition of Ecotourism focuses on an array of economic, social and ecological inconsistencies that continue to plague ecotourism in theory and practice, and examines the sector in refer……続きを見る

AAP Prose Award Finalist 2018/19 For three decades, this book has been acknowledged as the most respected scientific reference specifically devoted to marine mammal medicine and health. Written by a……続きを見る

For the first time, this book examines the strategies of leaders of emerging nations to use sport as a tool for reaching social, economic, cultural, political, technological or environmental goals a……続きを見る

Experience the joy-and profits-that come from managing your own bed and breakfast! Whether you already know the magic that comes with owning a B&B or you are at the planning stage, the fourth editio……続きを見る

How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tant……続きを見る

Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need ……続きを見る

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital ……続きを見る

The last two decades have witnessed a proliferation of qualitative research in sport and exercise. The Routledge Handbook of Qualitative Research in Sport and Exercise is the first book to offer an ……続きを見る

The founder of Four Seasons Hotels shares the philosophy and values that have made his legendary brand How did a child of immigrants, starting with no background in the hotel business, create the wo……続きを見る

Hotels and Resorts: An investor's guide presents a comprehensive analysis of how hotels, golf courses, spas serviced apartments, gyms and health clubs and resorts are developed, operate and are valu……続きを見る

Whether you want to become a tour guide or are already working in the industry, How to Be an Award-Winning Tour Guide can help transform your guiding skills from basic to brilliant and open new door……続きを見る

**2017 overview update, based on feedback from readers: The purpose of this update is to make sure it’s super clear what this book is and what it is not. Please read this before you buy the book to ……続きを見る

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its……続きを見る

Develop the untapped possibilities of this potential tourist El Dorado!Given its size, location, cultural attractions, and natural beauty, South America gets far less of the international tourist do……続きを見る

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete succe……続きを見る

A Representation of Nationhood in the Museum examines how the National Museum of Korea, as a national repository of material culture and the state’s premier exhibition facility, has shaped and been ……続きを見る

World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at G……続きを見る

Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Ar……続きを見る

Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully intr……続きを見る

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-ki……続きを見る

Written by an expert of the ins and outs of viticulture in Burgundy and many other areas of the world, this new volume showcases the wine-growing culture of Burgundy. Sustainable Viticulture: The Vi……続きを見る

Policy analysis is a dynamic process of discovery rather than a passive exercise of memorizing facts and conclusions. This text provides opportunities to "practice the craft" of policy analysis by e……続きを見る

Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, ‘open skies’ agreem……続きを見る

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It ……続きを見る

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is ……続きを見る