Communication 91

Los secretos para lograr que tu historia deje huella Este libro es una guía práctica y accesible para dominar el arte del storytelling, que te aportará la información esencial y te permitirá ganar t……続きを見る

Female Business Owners in Public Relations: Constructing Identity at Home and at Work presents an important perspective on how female business owners construct their work-life integration and addres……続きを見る

Basic TV Reporting is a practical, easy to read guide to the skills needed to become a successful television reporter - arguably the most demanding and glamorous job in journalism. The book describe……続きを見る

In this examination of the ubiquitous practice of bullying among youth, compelling first person stories vividly convey the lived experience of peer torment and how it impacted the lives of five dive……続きを見る

Against the backdrop of overwhelming discourse scholarship emanating from the Western cosmopolitan centres, this volume offers a development-centred approach to unfamiliar, marginalized or otherwise……続きを見る

Uncivil acts and messages too often color our experience with others. Communication in a Civil Society offers an alternative way to teach and learn about communication. Every chapter focuses on comm……続きを見る

As society has become increasingly aware of environmental issues, the challenge of structuring public participation opportunities that strengthen democracy, while promoting more sustainable communit……続きを見る

Internships have all but became a requirement when starting out in the fields of entertainment and broadcasting. Students need these internships not only to get their foot in the door, but to gain v……続きを見る

Screening the Nonhuman draws connections between how animals represented on screen translate into reality. In doing so, the book demonstrates that consuming media is not a neutral act but rather a p……続きを見る

Negotiation is not formulaic. How we negotiate is determined largely by the context in which the negotiation process takes place. Negotiation: Communication for Diverse Settings provides the reader ……続きを見る

The Internet Revolution in the Sciences and Humanities takes a new look at C.P. Snow's distinction between the two cultures, a distinction that provides the driving force for a book that contends th……続きを見る

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products.……続きを見る

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is anot……続きを見る

Communication Yearbook 40 completes four decades of publishing state-of-the-discipline literature reviews and essays. In the final Communication Yearbook volume, editor Elisia L. Cohen includes chap……続きを見る

Over the past 45 years, award-winning sociologist David L. Altheide has illuminated how media formats and media logic affect our understanding of social issues, of how political decisions are made, ……続きを見る

As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed ……続きを見る

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are soc……続きを見る

Against the background of the so-called ’obesity epidemic’, Media and the Rhetoric of Body Perfection critically examines the discourses of physical perfection that pervade Western societies, sheddi……続きを見る

Studies have demonstrated that choices in the use of language convey information that goes beyond the content of the words themselves. In many cases, how something is said matters as much as what is……続きを見る

Although genre studies abound in literary criticism, researchers and scholars interested in the social contexts of literacy have recently become interested in the dynamic, rhetorical dimensions of s……続きを見る

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing……続きを見る

John Jewel (1522-1571) has long been regarded as one of the key figures in the shaping of the Anglican Church. A Marian exile, he returned to England upon the accession of Elizabeth I, and was appoi……続きを見る

This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it inte……続きを見る

In the eighteenth century, audiences in Great Britain understood the term ’slavery’ to refer to a range of physical and metaphysical conditions beyond the transatlantic slave trade. Literary represe……続きを見る

Crisis Communication, Liberal Democracy, and Ecological Sustainability provides a detailed and empirical analysis of the institutions, governing logics, risk-management practices, and crisis communi……続きを見る

"The authors in the volume extend the reach of their comprehensive reviews into theoretically driven and innovating explorations. The scope of coverage across and within chapters is striking. The de……続きを見る

What it means to be a self - and a self communicating and being in a particular culture - are key issues interwoven throughout Min-Sun Kim′s impressive text, Non-Western Perspectives on Human Commun……続きを見る

Friends, Lovers, Co-Workers, and Community analyzes how television narratives form the first decade of the twenty-first century are powerful socializing agents which both define and limit the types ……続きを見る

John Merbecke (c.1505-c.1585) is most famous as the composer of the first musical setting of the English liturgy, The Booke of Common Praier Noted (BCPN), published in 1550. Not only was Merbecke a ……続きを見る

Reminding readers of John Dryden’s persistent use of occult rhetoric, Jack M. Armistead argues that Dryden’s otherworldliness involves more than Christian apologetics, biblical typology, or intermit……続きを見る