»Marketing is everything«, hieß es 1991 im Harvard Business Review. Dabei war das Marketing zunächst nur ein Instrument, um den Absatz von Produkten wie Schokolade und Waschpulver zu steigern. In di……続きを見る
ISO 14001 is the new international standard for environmental management systems. But what difference will it make to the environmental performance of companies that receive it? Will it do anything ……続きを見る
The crucial actors of a global knowledge-based economy are multinational enterprises (MNEs). MNEs depend on the embeddedness in an institutional framework; their competitive advantage depends on the……続きを見る
