Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Kru……続きを見る
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from……続きを見る
Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerf……続きを見る
This updated edition of Krueger and Casey’s bestselling, practical book walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writin……続きを見る
