"Exemplos interessantes e práticos sobre como integrar a construção de marcas com os dados e o rigor analítico necessários […]. Um livro inspirador, cheio de otimismo e esperança."
Leanne Cutts, dir……続きを見る
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.
As technology has conti……続きを見る
著者：Anna Bianchi
出版社： Taylor & Francis
発売日： 2020年12月11日
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provid……続きを見る
