ＡＮＮＡ - Public Relations 1

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization. Internal communication is critical for business suc……続きを見る

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in interna……続きを見る

Combining state-of-the-art knowledge and techniques in organizational development with practical experiences using a step-by-step approach, Performance Improvement: Making it Happen provides importa……続きを見る

A first-of-its-kind look at the outrage gripping organizations worldwideーand how leaders can respond to it. Outrage is everywhereーon the left and on the rightーand many companies have found themse……続きを見る

A first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context. A valuable resource for researchers, students or practi……続きを見る

Este é um livro necessário. O conhecimento sobre os vários aspectos que fazem parte do processo de integração da América Latina é uma condição essencial para compreender as possíveis alternativas de……続きを見る

Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while soci……続きを見る

In questo numero, dedicato ad aggiornare il profilo delle professioni comunicative, dottorandi e ricercatori si confrontano con un set di autorevoli esperti della comunicazione “professata” nei sett……続きを見る

Il Paradigma Morfologia della Vendita Strategica è nato per definire delle precise coordinate concettuali e pratiche alla professione della vendita verso le Grandi Organizzazioni, sia private che pu……続きを見る

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhance……続きを見る