ＡＮＮＡ - Retailing 1

In einer Zeit rasanter Marktveränderungen und steigender Kundenerwartungen stehen Unternehmen vor der Herausforderung, ihre Prozesse radikal neu zu denken. 'Kunden-zentriertes Prozessmanagement - St……続きを見る

The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, e……続きを見る

In 1890 the Lauerman brothers opened a general store in the lumber-boom town of Marinette, Wisconsin. The business prospered, and soon the brothers abandoned their small quarters on Main Street for ……続きを見る

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field,……続きを見る

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional……続きを見る

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provid……続きを見る

An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture. Did you know… Almost 50% of supermarket fruit and ……続きを見る

Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fin……続きを見る