ＡＮＮＡ - Sales & Selling 1

Anhand von 13 Leitfragen führt dieses Open-Access-Lehrbuch in die Medienökonomie ein und stellt wesentliche Konzepte und Perspektiven vor. In den Antworten werden die in den Fragen aufgeworfenen Phä……続きを見る

Dieses Open-Access-Buch klärt die Frage, ob Marketing einen essenziellen Beitrag leisten kann, um die Herausforderungen der gegenwärtigen Klima- und Vielfachkrise zu bewältigen. Louise I. H. Rieck u……続きを見る

Dieses Buch ist das weltweit umfassendste und aktuellste Werk zum Thema Preismanagement, welches eine immer stärkere Aufmerksamkeit erfährt. Dahinter steht die Erkenntnis, dass der Preis der effekti……続きを見る

Courage lies at the heart of leadership. Leaders need courage to make wise decisions, not self-interested ones. They need to be able to set aside their egos, to feel vulnerable, to face challenges, ……続きを見る

(Online-)Plattformen spielen im Zeitalter des digitalen Wandels eine immer größere Rolle. Durch die Implementierung u.a. des Digital Markets Acts hat sich dabei der Begriff des "Plattformkartellrech……続きを見る

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has conti……続きを見る

**Business Book Awards 2025 Finalist** Let's face it: promoting your business often falls to the bottom of your to-do list. The Best 90 Days Ever shows you how to successfully market yourself with a……続きを見る

This book exposes two inspiring research categories: digitization and trust. Digitization is a phenomenon that dynamically modifies the modern world in almost every area. Modern technologies, artifi……続きを見る

Jak i gdzie sprzedać i promować eBooka poza social media, by dotrzeć do odbiorców? Jak budować swoją markę za pomocą eBooka i książki? Jesteś na wyspie “nie sprzedaję”, a chciałabyś dostać się na “w……続きを見る

Upgrade your sales process by plugging into the new power of artificial intelligence In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and……続きを見る

Yvette y Denise Hakim, dos jóvenes emprendedoras apasionadas por la repostería, han construido un negocio próspero y exitoso con su pastelería Hakims’Pastry en Bogotá. Después de más de diez años de……続きを見る

Hi! I'm Luca Dellanna, and for the last 10+ years, I've been working with organizations around the world to improve their people operations and their talent retention and engagement. Before that, I'……続きを見る

This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing rese……続きを見る

In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises*. Managing Customer Relationships Using Customer Care T……続きを見る

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy (CE) framework. Th……続きを見る

In dit e-book ga ik je de beginselen van UGC-creator worden uitleggen. Van een uitleg wat UGC is tot aan heel praktische tips over geld, e-mailadressen en producten die ik je aanraad! Geen cursus va……続きを見る

As it turns out, deciding that you want to leave the corporate 9 to 5 is only the beginning. It's a massive step, and requires a lot of courage and commitment, but it is just the very first step. In……続きを見る

Drawing on empirical work and secondary analysis from the UK and Finnish construction industries, this book contributes a deep-rooted analysis of construction industry harms that originate from corp……続きを見る

Dieses Buch befasst sich mit dem B2B-Softwarekauf, den relevanten Buyer Personas, den kaufbezogenen digitalen Interaktionen und deren Knotenpunkten („Hubs“). Die Autorin präsentiert eigene Forschung……続きを見る

Financial management encompasses a set of complex activities that should be performed by a professional financial manager. Some financial decisions are riskier than others, and as such can result in……続きを見る

Di libri per vendere di più ce ne sono tanti, forse troppi. Allo stesso modo, ci sono tanti sedicenti guru che raccontano come raggiungere più clienti, come essere più visibili, come essere più conv……続きを見る

This book analyses the complex relationship between the private sector, UK official development assistance (ODA) and poverty alleviation in sub-Saharan Africa. In recent years, the private sector ha……続きを見る

Despite the development of innovative approaches to strengthen accountability and the quality of integrated reporting disclosures, stakeholders are increasingly demanding more objective and unambigu……続きを見る

Circular Economy in the European Union: Organisational Practice and Future Directions in Germany, Poland and Spain presents the EU's journey towards a circular economy (CE), identifying significant ……続きを見る

**A USA TODAY BESTSELLER Learn to transform your perspective and lead with positivity** In The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success, sales leader……続きを見る

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a susta……続きを見る

This comprehensive guide provides you with a complete overview of the foundations of copywriting, from the basics of grammar and structure to the techniques of persuasion and psychology that can hel……続きを見る

Dieses Buch zeigt, wie es gelingt, aus dem «Stiefkind» im Marketing, dem Pricing, jenes Marketinginstrument zu entwickeln, das den Gewinn des Unternehmens am nachhaltigsten positiv beeinflusst. Jegl……続きを見る

Зрозумійте суть збалансованої системи показників всього за 50 хвилин за допомогою цієї практичної та лаконічної книги. Збалансована система показників є цінним інструментом стратегічного мислення, я……続きを見る

Anna Riedel und Daniel Michelis führen in die Grundlagen des Marketing ein und verknüpfen die klassischen Ansätze mit den Entwicklungen im Bereich digitaler Informations- und Kommunikationstechnolog……続きを見る