ＫＥＮＴ - Consumer Behaviour 1

"Unlock Sales Success in Any Economy: The Survival Guide by Toby Kent" In the turbulent world of sales, Toby Kent, a young dynamo with over 5 years of business experience, shares his treasure trove ……続きを見る

This is a detailed analysis of how understanding of health management past, present and future has transformed in the digital age. Since the mid-20th century, we have witnessed ‘healthy’ lifestyles ……続きを見る

As marketing, analytics, legal, and IT professionals at enterprise organizations know, the new privacy-centric reality is here. Consumer expectations and government regulations for the collection an……続きを見る

While overconsumption by the developed world's roughly one billion inhabitants is an abiding problem, another one billion increasingly affluent "new consumers" in developing countries will place add……続きを見る

People tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on lost val……続きを見る

This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses ……続きを見る