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Build a Brand That Feels Like You Brand is more than a logo or color palette; it's the foundation of everything you do. It's the emotional fingerprint of your business, the reputation you build, and……続きを見る

This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have c……続きを見る

DESIGNING a website or brochure without an art background? Then step away from the computer and read this engaging conversational introduction to visual communications first. Written for the beginne……続きを見る

This book investigates how digital transformation and technological innovations are challenging traditional design paradigms and redefining the conception of interfaces, suggesting a future where in……続きを見る

This book reports on an inclusive design project aimed at developing IoT-based wearable devices for special populations. Specifically, it covers the design, the implementation and testing of a smart……続きを見る

A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive app……続きを見る

Make to Know: From Spaces of Uncertainty to Creative Discovery will change the way you think about creativity. The book upends popular notions of innate artistic and visionary genius and probes inst……続きを見る

Is it your dream to make it as a creative? Imagine for one moment that there are no employers, no firms to send your CV to, no interviews to be had. How would you forge your own path? The most ingen……続きを見る

Take a stunning visual tour of Star Wars with DK's comprehensive pictorial guide to the galaxy far, far away! From lightsabers and beasts to food and clothing, Star Wars: The Visual Encyclopedia is ……続きを見る

What do you do if ... you need to seek a court order against a former employee who has set up in competition with you, having first helped themselves to your customer database? ... Or if you are del……続きを見る

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctiveーthat deliver on some important, relevant dimension better than other brands. These brands h……続きを見る

Too often a design or architecture degree is seen as a means to an end (a job in an established practice). But imagine for one moment that there are no employers, no firms to send your CV to, no int……続きを見る

Spanning the nineteenth to twenty-first centuries, this book investigates how home is imagined, staged and experienced in western culture. Questions about meanings of ‘home’ and domestic culture are……続きを見る

With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience……続きを見る

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi de……続きを見る