Small- and medium-sized enterprises (SMEs) are increasingly viewed as valuable contributors to the global economy, which translates into their importance in business literature and academic research……続きを見る
Marketing for micro-businesses is a multifaceted challenge marked by time constraints, complexity, difficulty measuring results, and budget limitations. Owners often juggle multiple roles, including……続きを見る
Caroline Popoola is what you would call as an 'accidental entrepreneur'. She fought her way from being the underdog to a lioness within the business world. For over 15 years, she has successfully in……続きを見る
