This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance o……続きを見る
"Healthcare is the next great frontier in business."
So often we consider the industry giants like Pharma, the government, and hospital systems as the leaders in the future of healthcare, but the op……続きを見る
This book demonstrates why and how social activism targeting companies can produce unintended consequences. While it is challenging for social movement organizations (SMOs) to successfully change co……続きを見る
