ａｎ - Consumer Behaviour 7

Poco più di un decennio è passato dalla crisi del 2008, un cataclisma che ha cambiato profondamente i consumi delle famiglie, ed eccoci di nuovo. Proprio mentre ci stavamo assestando su nuovi abitud……続きを見る

Markus Husemann-Kopetzky zeigt, dass Unternehmen durch eine gezielte Preisdarstellung die Preiswahrnehmung von Kunden und dadurch mittelbar ihr Verhalten beeinflussen können. Dabei stellt er dar, wi……続きを見る

This book offers readers a comprehensive introduction to the economy of attention from the perspective of the basic motive of the pursuit of attention: self-esteem. As a jumping-off point, it states……続きを見る

Que te enseña este Ebook? Te enseña una estrategia ACTUALIZADA AL 2020 paga empezar a ganar dinero desde casa en tu PC,LAPTOP, SMARTPHONE o TABLET ...Los trabajos a realizar son muy sencillos. Norma……続きを見る

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical ar……続きを見る

Was sind strategische Verhandlungen und wie funktionieren sie? Wie erwerben Sie Fachwissen in diesem Bereich? Welche Strategie kann umgesetzt werden, um zu versuchen, Konflikte auf eine für alle Bet……続きを見る

Wie denkt ein großes Investitionsgenie? Welche Psychologie charakterisiert den klugen Investor? Was unterscheidet diejenigen, die den Markt seit Jahren beständig geschlagen haben, von den verbleiben……続きを見る

Wat is merkmanagement en hoe werkt het? Hoe ontwikkel je vaardigheden op dit gebied? Welke strategieën kunnen worden gevolgd om een persoonlijk of bedrijfsmerk te creëren, te beheren en er een winna……続きを見る

Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business……続きを見る

Pourquoi investir dans des obligations ? Quels sont les principaux avantages et inconvénients ? Comment générer des revenus avec des obligations ? Ce livre rassemble le savoir-faire et les connaissa……続きを見る

Comment communiquez-vous sur le lieu de travail? Quelles sont les meilleures stratégies pour traiter avec les clients et les fournisseurs? Comment gérez-vous les problèmes et les malentendus qui peu……続きを見る

En marketing, une niche fait référence à un service ou à un produit qui occupe un domaine particulier de la demande. C'est ce petit coin du marché (appelé marché de niche) qui représente un certain ……続きを見る

For the vast majority of operators there are a variety of downloadable guidelines from the CDC and individual states providing basic and broad directives for public safety. This book goes deeper wit……続きを見る

The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior. Cognitive decision processes provide th……続きを見る

A obra apresenta, de modo didático e dinâmico, todos os aspectos relacionados às embalagens de produtos e sua estrutura logística, atendendo à preocupação do autor em fazer com que o livro seja comp……続きを見る

Etik, gündelik ya da iş yaşamındaki davranışların ortak çıkarlar doğrultusunda ya da toplumsal yararlar çerçevesinde ortaya çıkabilmesi için standartlar ortaya koyar. Böylece, davranışların beklenti……続きを見る

Som så mange andre svingede Jonathan Safran Foer som helt ung mellem at være skiftevis altædende og vegetar. Men da han selv skulle være far og dermed snart ville komme til at tage nogle vigtige bes……続きを見る

* Confidence makes your brain work better and boosts your performance * Confidence acts like a mini-antidepressant, lifting your mood * Confidence is contagious * Confidence is anxiety's greatest an……続きを見る

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of……続きを見る

The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critiq……続きを見る

Beauty is democratizing. Since the 2010s, the beauty industry has been undergoing a profound metamorphosis as new voices enter the scene. Leveraging social media, innovative indie ventures are tappi……続きを見る

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links ……続きを見る

The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing ……続きを見る

Il boom dell’e-commerce e la rivincita dei negozi di vicinato. Il crollo delle vendite dei prodotti di lusso e la crescita vertiginosa di disinfettanti e mascherine. Il delivery di quasi tutto: cibo……続きを見る

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmen……続きを見る

Jak zorganizować firmę? Jakie analizy rynku są niezbędne do zaplanowania jego otwarcia? Jak radzisz sobie z problemami finansowymi i organizacyjnymi przy zakładaniu nowej firmy? Ta książka gromadzi ……続きを見る

Household finance studies is a relatively recent field, exploring a growing understanding of how households make financial decisions relating to the functions of consumption, payment, risk managemen……続きを見る

This book provides a comprehensive overview of the emerging field of cultural finance. It summarizes research results of cultural differences in financial decision making and financial markets. Many……続きを見る

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and ……続きを見る

This unique and timely text is designed to help food science students learn to perform critical analysis of food processing technology and consider the incorporation of elements that touch on contem……続きを見る