ａｎ - Consumer Behaviour 7

Executive compensation and its fairness to stakeholders are topics of heated debate on platforms ranging from news forums to financial markets. This book stimulates critical thinking on executive co……続きを見る

This is the first academic book to examine the long running hit series Grand Designs, which occupies a significant place in the popular imagination internationally. The authors apply an empirically ……続きを見る

Das Ziel dieses Buches ist es, aus interdisziplinärer Perspektive ein Verständnis über den Menschen als Konsument im digitalen Zeitalter aufzubauen. Es hilft uns zu verstehen, welche Kräfte und Moti……続きを見る

Reading Augustine presents concise, personal readings of St. Augustine of Hippo from leading philosophers and religion scholars. Augustine of Hippo knew that this fallen world is a place of sadness ……続きを見る

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you Are you constantly chasing customers? Why does……続きを見る

Die Einführung eines Zirkularen Grundeinkommens wird die beiden Hauptziele eines Bedingungslosen Grundeinkommens erreichen: Allen Menschen wird die Möglichkeit gegeben, in Würde leben zu können, und……続きを見る

This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it dem……続きを見る

With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience……続きを見る

This book seeks to diagnose and analyze the social, economic and technological consequences of the 2008 financial crisis, which brought epochal changes to our lives. First and foremost, a paradigm s……続きを見る

What do people in the United States and Europe think about the rich? There are several thousand books and articles on stereotypes and prejudices directed at countless different social groups. In con……続きを見る

The real estate game moves fast and mortgage professionals need to keep up. As more and more home buyers sidestep local professionals in favor of online services, mortgage professionals dependent on……続きを見る

Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist D……続きを見る

You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions? As millions of consumers carry on unaware, powerful……続きを見る

The business world is a dynamic one. Competition is getting stiffer. to set ones business apart, there is the need to engage the consumers much more. This book highlights theoretical and applied mar……続きを見る

This insightful analysis of the ways in which South Korean economic development strategies have reshaped the country's national identity gives specific attention to the manner in which women, as the……続きを見る

Ser varejista não é para qualquer um. É questão de vocação. Não é uma tarefa simples esta de conquistar e encantar clientes. E, com a globalização, a entrada de megaconcorrentes e as dificuldades ec……続きを見る

What if the problems of modern society don't come from production, but rather consumption and the system of cultural signs? In this classic work from the defining intellectual of the postmodern, Jea……続きを見る

En este libro se presenta el estudio empírico sobre el comportamiento espacial de compra de los consumidores de los principales centros comerciales ubicados en la ciudad de Santiago de Cali, Colombi……続きを見る

The purpose of Sales Psychology is to give each of us a Realization of SUCCESS. It is to cause each one of us to grow into SUCCESS by letting “That Something” in us, which knows what WE SHOULD BECOM……続きを見る

Have you ever wondered how one can save from taxi rides during surge pricing? Why you would shop more under sunny weather? What effects does a bankrupt neighbour have on residents living in the esta……続きを見る

The subject of this book explains the social framework of consumer rights and legal framework of protecting consumer rights that has evolved in India over the last three decades. It also explains th……続きを見る

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and soc……続きを見る

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the cus……続きを見る

Come evolverà la vendita al dettaglio nel prossimo decennio? Quale sviluppo del lavoro in negozio dobbiamo aspettarci? Come cambieranno le dinamiche di marketing? Quali sono le reazioni degli addett……続きを見る

Everybody uses all apps by Facebook like Facebook, Messenger and Instagram so ask yourself Is your potential customer using these apps? If YES then you can get your customer to your business and mak……続きを見る

A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizat……続きを見る

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows the……続きを見る

Working and interacting in foreign languages is widespread. While the relationship between language and behavior has been discussed for many years, empirical evidence for behavioral effects of forei……続きを見る

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provid……続きを見る

In a series of conversational essays, this textbook discusses the manner in which economic thought addresses a broad array of everyday issues beyond classical textbook treatments. In the spirit of p……続きを見る