Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your ……続きを見る
著者:Carla Diana
出版社: Harvard Business Review Press
発売日: 2021年03月30日
Your relationships with your "smart" products are about to get a lot more personal.
Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their home……続きを見る
Che cos'è il marketing evangelist e come funziona? Quali sono i principi operativi della disciplina? In che modo agisce per creare un mondo al quale le persone siano felici di partecipare?
Il market……続きを見る
著者:Stella Minahan
出版社: Business Expert Press
発売日: 2011年09月06日
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it……続きを見る
Esta obra se centra en el análisis de la microeconomía del equilibrio general, la cual involucre varios agentes y mercados, que permiten ampliar las consideraciones de la economía, como un todo, inc……続きを見る
Wirtschaftspsychologie leicht gemacht!
Hast Du Dich schon mal gefragt, was hinter gewissen wirtschaftlichen Ereignissen steckt? Willst Du wissen, warum Menschen wirtschaftlich so handeln, wie sie ha……続きを見る
著者:Alexander Cooper
出版社: Ben Business Group LLC
発売日: 2021年03月06日
Summary of Influence
Influence, a classic book, written by Dr. Robert B. Cialdini, explains the psychology of persuasion. Though this book focuses on the persuasion tactics of marketing and sales or……続きを見る
What is “NeuroAuthority” anyway? At a high level, it’s the combination of neuroscience and authority marketing.
Neuromarketing is a new field of marketing research that studies consumers’ sensorimot……続きを見る
The book provides an estimate of the size of the shadow economy in Poland. Using analogous data, it traces core determinants of the existence of the shadow economy in Poland. It compares results wit……続きを見る
Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with th……続きを見る
Scritto quasi trent’anni fa, questo studio di Stefano Mauri è una fotografia del nostro Paese nei primi anni ottanta, letto attraverso la diversa morfologia del consumo culturale. Filtrati attravers……続きを見る
Da bi ostali u koraku sa savremenim trendovima i neprestanim prilivom informacija, nova generacija je naučila da konstantno prati novine, da uči šta da koristi i na koji način da odvoji važno od nev……続きを見る
It is an art in directive / encouraging sales verse/encourage someone to continue doing something like thinking, listening, asking and other acts. CTA is very important for sales strategy either fac……続きを見る
What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time an……続きを見る
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the ……続きを見る
著者:Dan Gingiss
出版社: Morgan James Publishing
発売日: 2021年06月01日
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?
……続きを見る
Introducing 30 Marketing Power Words. Inside this eBook, you will discover about you – write as though you’re speaking to the customer and about the customer, not about yourself, because – give cust……続きを見る
著者:Kara Tan Bhala
出版社: Springer International Publishing
発売日: 2021年07月24日
This book, the recipient of a bronze medal from the US Axiom Business Book Awards in the Business Ethics category and shortlisted for the Business Book Awards 2022: International Business Book, comp……続きを見る
Offline Fiverr Goldmine shows you how important positive reviews and testimonials is with Fiverr. If you don’t have a strong base of positive reviews and testimonials it’s next to impossible to make……続きを見る
While overconsumption by the developed world's roughly one billion inhabitants is an abiding problem, another one billion increasingly affluent "new consumers" in developing countries will place add……続きを見る
This book is the expression of a citizen who pursues his dreams like everyone else, many keep aspiring for things to happen, but they do not have the courage to make things happen, we will never be ……続きを見る
This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of……続きを見る
The unprecedented calamity of the COVID-19 pandemic, especially a harsh lockdown, battered the Indian economy at a time when it was already grappling with a deep structural slowdown. Almost a year o……続きを見る
The book “Behavioral Marketing” met with readers in England, United States, Canada, France, Spain, Japan, Italy, Netherlands, Germany and Turkey.
The world of marketing is constantly changing. Now, ……続きを見る
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the chal……続きを見る
Saperci fare con i soldi non dipende soltanto dalle informazioni a nostra disposizione ma anche, e soprattutto, da come ci comportiamo. E il comportamento è difficile da insegnare, anche alle person……続きを見る
This book studies the evolution in human thought, action, and behavior as a
result of the 2008 fi nancial crisis and the Covid-19 crisis. Through the presentation
and analysis of data, as recorded f……続きを見る
«I nuclei delle generazioni sono come quelli degli atomi: dimensioni strutturali tenute insieme da “forze forti”, che attraggono con la loro carica positiva e sprigionano energia di legame. E propri……続きを見る
Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defined so precisely, b……続きを見る
Die Autorin hat diese Arbeit als wissenschaftliche Arbeit konzipiert, die für Bildungs- und Studienzwecke für alle gedacht ist, die sich dem Studium der visuellen Kommunikation in Kunst und Werbung ……続きを見る