ａｎ - Consumer Behaviour 9

First published as ‘Markets for Managers’, this book has proved to be a popular way for non-economists to understand and apply the key tools of economics. Professor Anthony J. Evans, one of Europe’s……続きを見る

Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good tri……続きを見る

Summary of What’s Mine is Yours There's a tremendous mass of plastic floating in the sea. Woodlands the size of Greece are chopped as the year progresses. There are more shopping centers than second……続きを見る

Summary of The Paradox of Choice - Why More Is Less - A Comprehensive Summary Starting with choosing cereal at a local store to buying jeans, the number of options to choose from is ever increasing ……続きを見る

The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product di……続きを見る

Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals make as they communicate in the workplace. There are real life examples of these choic……続きを見る

'A remarkable and important book . . . a highly accessible, timely and invaluable guide to anybody working in groups.' Prof Paul Gilbert OBE ___________________________________________________ How ……続きを見る

El capitalismo crea nuevas necesidades de forma continuada. La necesidad de comprar el último iPhone, por ejemplo, o de volar de una ciudad a otra. Estas necesidades no solo son alienantes para el i……続きを見る

Die Zukunftsfähigkeit von Unternehmen hängt vor allem davon ab, Kundenloyalität zu fördern und neue Kunden zu gewinnen. Jack Welch propagierte vor mehr als drei Jahrzehnten bereits, dass der Kunde d……続きを見る

"Uses a combination of great stories and thoughtful analysis to suggest that we must find a way to change the purpose of our corporations if we are to build a society that works for all of us. Rebec……続きを見る

What are you doing today to make your dream future come true? 'A rare self-help book that's actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and ma……続きを見る

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by te……続きを見る

Nominated for the Business Book Awards 'Embracing Change' category ----- If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is ……続きを見る

Wer wollte von sich behaupten, nicht effektiv zu sein? Wenn man schon arbeitet, dann muss es sich auch lohnen, ansonsten wäre es wohl an der Zeit für eine Pause, wenn nicht für den ganz großen Wechs……続きを見る

Want to dive deep into Google Analytics 4 or learn more about the custom options available? GA4 is an amazing program with a lot of options that just were not available in older editions of Google A……続きを見る

Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t ー with their ……続きを見る

Economics has the power to make the world a better, happier and safer place: this book shows you how Our world is in a mess. The challenges of climate change, inequality, hunger and a global pandemi……続きを見る

This book presents a unique real-world-centred approach to economic life from a phenomenological approach. It offers a much-needed alternative to conventional economic thinking, giving a transdiscip……続きを見る

You and your friend each have flights to catch at 8 p.m. and your destination cities are different. You decide to share a cab, but get caught in a rare traffic jam lasting several hours. You end up ……続きを見る

The study of 'subjective wellbeing' has seen explosive growth in recent decades, opening important new discourses in personality and social psychology, happiness economics, and moral philosophy. Now……続きを見る

This Element argues that to understand why transparency “works” in one context, but fails in another, we have to take into account how institutional (macro), organizational (meso) contexts interact ……続きを見る

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practic……続きを見る

Savez-vous que moins de 10% des informations d’un discours proviennent des mots ? Les 90% restants proviennent de la communication non verbale, autrement dit le langage corporel. Vous vous gratter l……続きを見る

Con prólogo de la ministra de Sanidad , Servicios Sociales e Igualdad e introducción del presidente de Mapfre Todo lo que necesitas saber sobre los jóvenes que han dejado viejos a los millennials Si……続きを見る

SECOND EDITION Competing in a digital future describes an innovation-driven, digital transformation and business agility method for industrial age organizations. The intended audience for the book i……続きを見る

In this compelling history, Peter Chapman shows how the United Fruit Company took bananas from the jungles of Costa Rica to the halls of power in Washington, D.C., with not just clever marketing, bu……続きを見る

The 21st century is marked by the epistemic topic driven public discourse about Blockchain technology. Enforcing a full public ledger accounting system enables full spectrum dominance and surveillan……続きを見る

In diesem Buch wird die Wirkung eines bedingungslos angebotenen Geschenks (Geschenkaustausch, Gift-Exchange) sowie einer kleinen vorangegangenen Bitte (Fuß-in-der-Tür-Technik, Foot-in-the-door-techn……続きを見る

This book explores how economics can be based around studies on human behaviour, rather than relying on overly simplified assumptions generated from mathematical modelling. Through examining the lin……続きを見る

The Mindful Tourist presents the first comprehensive theoretical perspective on mindfulness in contemporary tourist experiences. This innovative new study is based on the detailed exploration of min……続きを見る