ａｎ - Consumer Behaviour 1

This book introduces readers to “cognitive economics,” a rapidly emerging interdisciplinary science built on economic, psychological, and data scientific foundations. Throughout the book, economist ……続きを見る

「我不喜歡那個人，所以更要多了解他。」──美國總統林肯 「真誠與同理心，是讓對方坦白的關鍵要素。」──中情局測謊專家菲爾．休士頓 《紐約時報》暢銷經典！ 有話想問清楚，對方總是逃避或冷處理？ 大吵一架、嚴詞……続きを見る

The New York Times–bestselling coauthor of Nudge reveals the appealーand the dangerーof conformity: "Fascinating and surprising revelations." ー GQ We live in an era of tribalism, polarization, and……続きを見る

So that you need not pay a mechanic for labor. Even for minor repairs, such as changing engine oil and filters, replacing brakes, or installing new spark plug wires and radiator hoses, mechanics som……続きを見る

Why do people like books, music, or movies that adhere consistently to genre conventions? Why is it hard for politicians to take positions that cross ideological boundaries? Why do we have dramatica……続きを見る

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has conti……続きを見る

**"Online reviews are, quite simply, the greatest thing to ever happen to small businesses." An Easy and Proven Guide to Scaling Your Profits.** Grow Your Business With 5-Star Reviews has been writt……続きを見る

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb wa……続きを見る

An essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Techno……続きを見る

Economics has the power to make the world a better, happier and safer place: this book shows you how Our world is in a mess. The challenges of climate change, inequality, hunger and a global pandemi……続きを見る

Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of ene……続きを見る

How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven worldーan excellent primer on experimental and behavioral economics Have you logged into Faceb……続きを見る

A science-backed roadmap that turns your biggest dreams into daily, achievable actions ‘A rare self-help book that’s actually informed by evidence. A host of perceptive, practical tips for getting o……続きを見る

The "public sphere" is a key concept in political discourse, designating a space for political action. But is this a single authoritative and universal space in which various positions compete for r……続きを見る

Living standards in the UK and US are in danger of falling. A decline in growth due to poor productivity and an unfavourable change in demography has weakened the stand of liberal democracy, and vot……続きを見る

This textbook provides a hands-on and intuitive overview of the methodological foundations of experimental economics. Experimental economic research has been an integral part of economic science for……続きを見る

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!……続きを見る

Veel ondernemers klagen dat ze te weinig klanten binnenhalen via internet. Verrassend, want de online bestedingen groeien gigantisch. Voorkom dat je concurrenten met jouw klanten aan de haal gaan. O……続きを見る

BANYAK BUSINESS PEOPLE biasanya berbakat masa mula2 memilih business apa nak mulakan. Tapi untuk kekalkan momentum biar terus berjaya, perlukan tindakan yang luar biasa. Tindakan yang luar biasa tu ……続きを見る

Toward a Future Beyond Employment proposes that as poor nations move to the emerging stage and as emerging economies become advanced, advanced economies are transitioning to a stage of their own, to……続きを見る

The book addresses managerial attitudes regarding globalization and international business, often referred to as a global mindset. A global mindset is not enabling managers to be most effective in a……続きを見る

In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking s……続きを見る

Peter Bregman, author of the Wall Street Journal bestseller 18 Minutes, offers strategies to replace energy-wasting, counter-productive habits that commonly derail us with truly effective ones. The ……続きを見る

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new frameworkーthe Influence Mix, a totally new way of thinking about consumer……続きを見る

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors ……続きを見る

This book discusses the impact of government policy, other institutional arrangements, organizational practices, collective and individual behaviour, on things of importance to many of us: work, emp……続きを見る

More and more adults participate as employees in games at work and in public and voluntary organizations. Power at play covers the intricate linkages between pedagogy, play and power. It shows how p……続きを見る

Many business leaders do not take care of their health. Each chapter of this interactive manual explores an aspect of the health and vitality of the modern business leader, and provides solutions ba……続きを見る

An in-depth look at the influence of fansーsociety’s alpha consumersーon our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celeb……続きを見る

High levels of well-being at work is good for the employee and the organization. It means lower sickness-absence levels, better retention and more satisfied customers. People with higher levels of w……続きを見る