ａｎ - Research 3

How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surfa……続きを見る

Negotiation is a key part of daily lives, but learning how to negotiate successfully is a valuable skill. The author provides a tool kit for negotiation, demonstrating new methods and giving practic……続きを見る

Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, suc……続きを見る

Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radica……続きを見る

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP 'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild……続きを見る

Auf allen Hierarchieebenen werden in Unternehmen Entscheidungen auf Basis von Marktkenntnis und -erfahrung getroffen. Je besser und aktueller die (Markt-)Informationen sind, desto größer ist die Wah……続きを見る

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for o……続きを見る

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealedーand how you can use them to lead your company to the top of the food chain For decades, consumers an……続きを見る

Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be so much better. No one else can do what I do." You……続きを見る

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to dig……続きを見る

Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of c……続きを見る

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement emp……続きを見る

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to th……続きを見る

WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the mos……続きを見る

Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marktforschung, Note: 1,5, Hochschule für Technik, Wirtschaft und Kultur Leipzig, 24 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract:……続きを見る

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate i……続きを見る

A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing ……続きを見る

Dieses Buch erklärt fundiert und anschaulich, wie Unternehmen das Medium Mobile ganzheitlich in ihren Marketingmix integrieren und den Always-on-Trend bei den Kunden bestmöglich nutzen können. Denn:……続きを見る

Dieses Buch erklärt kompakt und auf den Punkt, wie Online-Marketing für Einzelkämpfer und Kleinunternehmer mit wenig Zeit, Budget und Vorwissen einfach umsetzbar ist. Lokale und stationäre Händler o……続きを見る

This monograph presents new developments in multi-level decision-making theory, technique and method in both modeling and solution issues. It especially presents how a decision support system can su……続きを見る

The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book ……続きを見る

Using Train Your Brain, in two years, Ive gone from zero to a million dollars a year in my business and paid off $30,000 in debt! ~ Sarah Thomas, Basehor, KS When Dana Wilde began her direct-sales b……続きを見る

Eva Maria Baumann führt die Forschungen zur Früherkennung disruptiver Innovationen weiter und verbindet dabei die Phänomene Disruption und Konvergenz. Im Rahmen einer erweiterten Replikation untersu……続きを見る

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love? Si……続きを見る

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having int……続きを見る

Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. A catchy business name and a smart logo may get you a few c……続きを見る

Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing ……続きを見る

Che cosa sono le landing page e come funzionano? Perché sono così importanti nell'attuale ecosistema del web marketing. All'interno di questa guida si forniranno tutte le informazioni di base relati……続きを見る

Vuoi creare un mercato per la tua attività? Ecco il libro che fa per te. Noi di Italian Business Design ti offriamo un modo semplice e diretto per scoprire alcune innovative strategie e tattiche per……続きを見る

Programma di L'ABC della Vendita Dalla A alla Z i 26 Fondamenti per Raggiungere il Successo nella Vendita COME ALLINEARSI CON IL CLIENTE Come trasmettere al cliente il valore della tua proposta. Com……続きを見る