Learn to utilize social media strategies that inspire behavior change in any landscape
Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing pr……続きを見る
Two advertising veterans explain the myths about brandingーand how even the smallest businesses can benefit by defining themselves to their customers.
Branding may be the single most misunderstood c……続きを見る
著者：James Mahoney
出版社： Taylor & Francis
発売日： 2023年06月20日
Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implem……続きを見る
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching studen……続きを見る
