The demands on companies are changing rapidly due to digitalization. Today's customers want to be served conveniently, directly, solution-oriented and accommodating at all times on all communication……続きを見る
Two advertising veterans explain the myths about brandingーand how even the smallest businesses can benefit by defining themselves to their customers.
Branding may be the single most misunderstood c……続きを見る
The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discret……続きを見る
In this first edition of 101 Self-Publishing Terms Every Author Needs To Know, author Lishone’ Genovese lays out a complete guide for the day-to-day terms used in book publishing, especially the sel……続きを見る
The role of the Chief Marketing Officer has never been more complexーor more critical. As the marketing profession rapidly evolves, today’s CMOs and tomorrow’s marketing leaders are expected to bala……続きを見る
Diplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,8, Hamburger Fern-Hochschule, Sprache: Deutsch, Abstract: In nahe……続きを見る
The role of the Chief Marketing Officer has never been more complexーor more critical. As the marketing profession rapidly evolves, today’s CMOs and tomorrow’s marketing leaders are expected to bala……続きを見る
