ｎｉｋａ - Consumer Behaviour 1

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the b……続きを見る

This book identifies the growing importance of the sharing economy and its practical applications in such areas of the economy as tourism, transportation, and micromobility. At the same time, it hig……続きを見る

This essential provides a comprehensive introduction to the definition and significance of financial coaching. You will get an overview of international research in this field and learn about the cr……続きを見る

Dieses essential bietet eine umfassende Einführung in die Definition und den Stellenwert von Finanzcoaching. Sie erhalten einen Überblick über die internationale Forschung auf diesem Gebiet und erfa……続きを見る

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, br……続きを見る

In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a co……続きを見る

Sarnikar cites evidence of frequent misconceptions of economics amongst students, graduates, and even some economists, and argues that behavioral economists are uniquely qualified to investigate cau……続きを見る

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic an……続きを見る

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of respons……続きを見る