著者:Monika Hestad
出版社: Taylor & Francis
発売日: 2016年04月15日
Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap i……続きを見る
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decision……続きを見る
Unleash the Power of Cash Flow: Revolutionize Your Business with Strategic Advertising
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The crucial actors of a global knowledge-based economy are multinational enterprises (MNEs). MNEs depend on the embeddedness in an institutional framework; their competitive advantage depends on the……続きを見る
Drive: Take Control of Your Business Growth
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This book provides a comprehensive overview of research and publication ethics and guides young researchers on how to conduct ethical research and publish their work responsibly. It presents an unde……続きを見る
Unlock Your E-commerce Potential: Dominate Digital Marketing Today!
Are you struggling to make your mark in the competitive world of e-commerce? Do you find yourself overwhelmed by the ever-changing……続きを見る