Digital Marketing Visualized: A Beginner's Guide with Fun Mind Maps makes learning marketing easy, visual, and fun. Using analogies like lemonade stands and superhero teams, this book breaks down co……続きを見る
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, br……続きを見る
Dieses Buch widmet sich der Qualität von (Kaufabsichts-)Befragungen. Die Autorin entwickelt und untersucht in dieser Arbeit einen Ansatz, der die Diskrepanz zwischen Kaufabsicht und Kaufverhalten ad……続きを見る
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, br……続きを見る
