ｓｈｒｉ - Advertising & Promotion 1

Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conceptual framework that is required to understand the……続きを見る

This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based ……続きを見る

Corporate Communication: Concepts and Practiceーa comprehensive and engaging textbookーhelps in understanding the underlying concepts and real-life strategies of communication in modern-day corporat……続きを見る

A “comprehensive book with practical orientation on major and current issues on hospitality management that middle-level managers and top management face in their efforts to achieve organizational o……続きを見る