This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media, athletes have mo……続きを見る
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do wh……続きを見る
Do You Have an Amazing Product or Life-Changing Service?
But… the sales aren’t coming in?
You’re pouring your heart into creating valuable blog content, sharing helpful tips on social media, and cra……続きを見る
Do you also make these mistakes in the copy for your products and services?
Do you create polished products or services for your clients, pour your heart into your work, and go above and beyond to m……続きを見る
This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variabl……続きを見る
This booklet’s goal is to provide an introduction to smarketing and hopes to provide some new tactics, based on growth hacking, in implementing a smarketing approach.
For readers new to this field, ……続きを見る
The challenge for any advertising, creative or communications agency has always been gaining new business. My approach has been honed and adopted as agency business and client engagement has evolved……続きを見る
If you want to become an authentic, self-made guerrilla millionaire, then it makes a whole lot of sense to learn from one.
Thats what youre about to do as you open the pages of Guerrilla Millionaire……続きを見る
This case study presents, through a correspondence, the means and criteria by which ResearchGate protects the Covid campaign. Published with the consent of ResearchGate (see in-text). On 17 and 21 o……続きを見る
