Bern - Public Relations 1

Today, when information and disinformation are so widely disseminatedーand to such confusing endsーBernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that……続きを見る

Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his……続きを見る

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment. Written by……続きを見る

“Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” ーEdward Bernays First published in 1928, Edw……続きを見る

The 'Essentials of Public Relations: A Case Study Approach' is a handbook that attempts, in simple ways, to bridge the gap between what beginner learners study in the classroom and what happens in t……続きを見る

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays's Crystal……続きを見る

The Bare-Knuckled Truths of Edward Bernays You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and ……続きを見る

This memoir by the legendary publicist offers "an intimate glimpse into the best and the worst of the golden age of Hollywood" (Stacy Keach, Golden Globe Award–nominated actor). Jay Bernstein, an en……続きを見る

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined ma……続きを見る

A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence ……続きを見る

Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written ……続きを見る

This is a compilation of articles as published on the Edstech reports blog and CNNireport In the Spirit of Academia we picked a product called Arctic Silver 5 whom is one of the most egregious Astro……続きを見る

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend……続きを見る

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as ……続きを見る