CK - Consumer Behaviour 1

There is too much. Too much to read, too much to watch, too much to try, too much to buy. For the modern consumer, it's hard to hear and hard to think amid all of this noise. This book argues such t……続きを見る

‘A stirring call to action’ – TIM HARFORD ‘A masterclass’ – DARON ACEMOGLU 'An excellent book' – NASSIM NICHOLAS TALEB Two decades ago, behavioral economics burst from academia to the halls of power……続きを見る

This thought-provoking book examines the role of emotions in customer experience research. Małgorzata Budzanowska-Drzewiecka and Adrian Lubowiecki-Vikuk explore methods of capturing mixed emotional ……続きを見る

A análise sensorial é uma ciência com testes e métodos de considerável importância para a indústria de alimentos, pois permite correlacionar padrões de tecnologia de processamento, controle de quali……続きを見る

Imogen Blicker analysiert in diesem Buch die Schlüsselfaktoren, die die Kundenbindung bei gesetzlichen Krankenversicherungen (GKV) beeinflussen. Vor dem Hintergrund eines zunehmend wettbewerbsintens……続きを見る

Nous ferons l’hypothèse que l’apport le plus original de la sociologie de l’acteur-réseau à l’analyse des phénomènes de consommation concerne la manière dont elle interroge le rôle qu’y jouent les o……続きを見る

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The……続きを見る

The fight for a "living wage" has a long and revealing history as documented here by Lawrence B. Glickman. The labor movement's response to wages shows how American workers negotiated the transition……続きを見る

It is utopian to represent the economy as a place in which human happiness is as paramount as profit. That is the opinion of many who might pick up this book. This truism, analogous to the argument ……続きを見る

Einen wohl nicht ganz unwesentlichen Beitrag zur Finanzkrise von 2008 und deren Folgen leisteten kurzfristige Anreize für Manager, Gewinne zu realisieren, die die langfristigen Entwicklungen von Unt……続きを見る

In der volkswirtschaftlichen Gleichgewichtstheorie herrscht zur Modellierung von Preisunsicherheit die Wahrscheinlichkeitstheorie vor. Diese Arbeit verfolgt einen alternativen Ansatz unter Verwendun……続きを見る

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between serv……続きを見る

A poesia para aqueles que amam o amor 続きを見る

Economic Activism: Economic Empowerment Through Boycotting is a powerful call to action, urging readers to harness their economic influence as a tool for lasting change. In a world where corporation……続きを見る

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love Is Not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis……続きを見る

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon "Fascinating, entertaining and thought-stimulating."--The New York Times Book Review "A brisk,……続きを見る

An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid gr……続きを見る

How did industrialization drive the development of consumer rights and protections in the USA? How have these laws defended consumers against business fraud, deceptive advertising, industrial pollut……続きを見る

This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect The……続きを見る

The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the Anthropocene argues that the stability of post-industrial, postmodern society is threatened by the convergence of three dis……続きを見る

Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how……続きを見る

How can the education system in America, or any country for that matter, use precious educational resources to force their students to study DNA sequencing or algebra II, neither of which subjects w……続きを見る

Automate your Customer Success efforts to reduce churn and increase profits In Digital Customer Success: The Next Frontier, a team of trailblazing Customer Success professionals and digital entrepre……続きを見る

Die Qualität von Waren und Dienstleistungen nimmt mehr und mehr ab. In der Wegwerfgesellschaft sind Werte und Nachhaltigkeit meist nur Feigenblätter, denn die eigene Konsumbefriedigung erscheint wic……続きを見る

Are you tired of spinning your wheels trying to optimize your sales funnel? Do you feel overwhelmed by the intricate details and technicalities involved in crafting an effective sales strategy? Look……続きを見る

THE SUNDAY TIMES BESTELLER ‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN 'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ ……続きを見る

Greetings and welcome! In this engrossing book, we embark on an investigation into the most well-known brands in the world, learning about their fascinating histories and evaluating their benefits, ……続きを見る

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of……続きを見る

"Unleashing the Power of Inclusive Innovation: Transforming the World for All" is a groundbreaking exploration into the world of innovation that transcends barriers, challenges norms, and fosters a ……続きを見る

¿Lo quieres o lo necesitas? Una gran crónica sobre lo que significaría dejar de comprar. Jamás los bienes materiales habían sido tan importantes para nuestra vida y nuestra identidad. Agotamos los r……続きを見る