CK - Consumer Behaviour 1

〓 Create, Optimize and Scale: The Entrepreneur's Guide to Digital Sales Mastery "Don't launch your next idea without reading this bookーunless you enjoy wasting time, money, and momentum." Unlock t……続きを見る

Imogen Blicker analysiert in diesem Buch die Schlüsselfaktoren, die die Kundenbindung bei gesetzlichen Krankenversicherungen (GKV) beeinflussen. Vor dem Hintergrund eines zunehmend wettbewerbsintens……続きを見る

En un mercado saturado de información y datos impersonales, las conexiones humanas se han convertido en la clave del éxito. "El Arte de Conectar: Storytelling que Vende" es una obra reveladora que e……続きを見る

An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid gr……続きを見る

Einen wohl nicht ganz unwesentlichen Beitrag zur Finanzkrise von 2008 und deren Folgen leisteten kurzfristige Anreize für Manager, Gewinne zu realisieren, die die langfristigen Entwicklungen von Unt……続きを見る

In der volkswirtschaftlichen Gleichgewichtstheorie herrscht zur Modellierung von Preisunsicherheit die Wahrscheinlichkeitstheorie vor. Diese Arbeit verfolgt einen alternativen Ansatz unter Verwendun……続きを見る

Neurosales : The Science of Connecting and Selling" is a revolutionary work that combines the latest advances in neuroscience with modern sales strategies to transform the way professionals connect ……続きを見る

Nous ferons l’hypothèse que l’apport le plus original de la sociologie de l’acteur-réseau à l’analyse des phénomènes de consommation concerne la manière dont elle interroge le rôle qu’y jouent les o……続きを見る

Economic Activism: Economic Empowerment Through Boycotting is a powerful call to action, urging readers to harness their economic influence as a tool for lasting change. In a world where corporation……続きを見る

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love Is Not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis……続きを見る

Was macht ein Mönch den ganzen Tag? Was denkt ein Detektiv über seine Kollegen im Fernsehen und was ein Rechtsanwalt, wenn er Schwerverbrecher vertritt? Was muss man für ein Typ sein, um Metzgerin z……続きを見る

Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how……続きを見る

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. 続きを見る

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The……続きを見る

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between serv……続きを見る

THE SUNDAY TIMES BESTELLER ‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN 'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ ……続きを見る

Are you tired of spinning your wheels trying to optimize your sales funnel? Do you feel overwhelmed by the intricate details and technicalities involved in crafting an effective sales strategy? Look……続きを見る

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of……続きを見る

Die Qualität von Waren und Dienstleistungen nimmt mehr und mehr ab. In der Wegwerfgesellschaft sind Werte und Nachhaltigkeit meist nur Feigenblätter, denn die eigene Konsumbefriedigung erscheint wic……続きを見る

In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a co……続きを見る

This book assumes an “everyday life” perspective towards masking in public spaces in the UK during the Covid-19 pandemic. Facemasks are perhaps one of the most tangible ways in which the changes wro……続きを見る

"Unleashing the Power of Inclusive Innovation: Transforming the World for All" is a groundbreaking exploration into the world of innovation that transcends barriers, challenges norms, and fosters a ……続きを見る

Discover how to provide experiences for your customers that combine the real with the virtual. Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business……続きを見る

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint……続きを見る

Die theoretische Volkswirtschaftslehre unterscheidet sich deutlich von der praktischen Gestaltung einer Volkswirtschaft. In der klassischen und neoklassischen Theorie tendieren die Märkte ständig hi……続きを見る

The informal business sector is the next great frontier of Africa and it is undergoing an economic revolution, a new world of small people doing big things, transforming the continent. Prepare for t……続きを見る

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of ……続きを見る

This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer expe……続きを見る

Everyone's got an Alexa-enabled device, whether an Echo in the living room, an Echo Show in the kitchen, or an Echo Auto in the car. But not everyone knows there's a whole lot more you can do with A……続きを見る

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to ……続きを見る