A análise sensorial é uma ciência com testes e métodos de considerável importância para a indústria de alimentos, pois permite correlacionar padrões de tecnologia de processamento, controle de quali……続きを見る
Sell with Heart and Science: The New Psychology of Persuasive, Empathetic and Ethical Sales
Sell with integrity. Influence with purpose. Connect through empathy.
In today's noisy and hyper-competiti……続きを見る
"Neuroventas: La Ciencia de Conectar y Vender" es una obra revolucionaria que combina los últimos avances en neurociencia con estrategias de ventas modernas para transformar la manera en que los pro……続きを見る
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk,……続きを見る
It is utopian to represent the economy as a place in which human happiness is as paramount as profit. That is the opinion of many who might pick up this book. This truism, analogous to the argument ……続きを見る
The fight for a "living wage" has a long and revealing history as documented here by Lawrence B. Glickman. The labor movement's response to wages shows how American workers negotiated the transition……続きを見る
In a market saturated with impersonal information and data, human connections have become the key to success. "The Art of Connecting: Storytelling That Sells" is a revelatory work that explores the ……続きを見る
Finanzielle Entscheidungen sind vielschichtig und komplex. Dabei spielen neben rationalen Überlegungen (klassische ökonomische Modelle) und psychologischen Aspekten (Behavioral Finance) jedoch auch ……続きを見る
How did industrialization drive the development of consumer rights and protections in the USA? How have these laws defended consumers against business fraud, deceptive advertising, industrial pollut……続きを見る
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
In their acclaimed bestseller The……続きを見る
This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect The……続きを見る
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between serv……続きを見る
How can the education system in America, or any country for that matter, use precious educational resources to force their students to study DNA sequencing or algebra II, neither of which subjects w……続きを見る
The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the Anthropocene argues that the stability of post-industrial, postmodern society is threatened by the convergence of three dis……続きを見る
Automate your Customer Success efforts to reduce churn and increase profits
In Digital Customer Success: The Next Frontier, a team of trailblazing Customer Success professionals and digital entrepre……続きを見る
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Una gran crónica sobre lo que significaría dejar de comprar.
Jamás los bienes materiales habían sido tan importantes para nuestra vida y nuestra identidad. Agotamos los r……続きを見る
This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a susta……続きを見る
In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a co……続きを見る
Greetings and welcome! In this engrossing book, we embark on an investigation into the most well-known brands in the world, learning about their fascinating histories and evaluating their benefits, ……続きを見る
"Unleashing the Power of Inclusive Innovation: Transforming the World for All" is a groundbreaking exploration into the world of innovation that transcends barriers, challenges norms, and fosters a ……続きを見る
This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer expe……続きを見る
Discover how to provide experiences for your customers that combine the real with the virtual.
Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business……続きを見る
How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint……続きを見る
The informal business sector is the next great frontier of Africa and it is undergoing an economic revolution, a new world of small people doing big things, transforming the continent. Prepare for t……続きを見る
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of ……続きを見る
Die theoretische Volkswirtschaftslehre unterscheidet sich deutlich von der praktischen Gestaltung einer Volkswirtschaft. In der klassischen und neoklassischen Theorie tendieren die Märkte ständig hi……続きを見る
Everyone's got an Alexa-enabled device, whether an Echo in the living room, an Echo Show in the kitchen, or an Echo Auto in the car. But not everyone knows there's a whole lot more you can do with A……続きを見る
Scaldingly honest, impeccably researched and movingly written, ‘MAXED OUT’ is, as ‘FAST FOOD NATION’ was to the food industry, the book the captains of the debt industry wish you would never read.
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