CK - Consumer Behaviour 1

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between serv……続きを見る

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to ……続きを見る

Cornucopia explores the health and economic implications of U.S. farm policy. Using a corn farm in rural South Dakota as his starting point, Johnson reviews the history of agricultural policies in A……続きを見る

If only more of us had read these and followed the suggestions to be a wise shopper or consumer wise… perhaps we’d be better off today…. These articles amazingly hold a lot of merit today. How to be……続きを見る

Countries that have suffered ethnic or religious conflict and become segregated societies reflect these divisions in education provision for their children. Northern Ireland is a case study in point……続きを見る

“Dream, Believe, Dare, Do . . .” Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decad……続きを見る

Redefining Well-Being in Nations and Organizations is an essential book for researchers, policy makers and managers. It provides a new multi-disciplinary perspective on wellbeing and engagement, rev……続きを見る

Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000……続きを見る

An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid gr……続きを見る

Gold winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability. Please see: http://www.axiomawards.com/77/award-winners/2017-winners Consumerism promises a ……続きを見る

How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or wh……続きを見る

This book argues that Lionel Robbins’s construction of the economics field’s organizing cornerstone, scarcityーand all that has been derived from it from economists in Robbins’s time to todayーno lo……続きを見る

In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth Psychologists and neuroscientists struggle with how best to interpret human ……続きを見る

At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined ……続きを見る

People tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on lost val……続きを見る

Histórias e Cases de Pessoas Apaixonadas pela Expansão do Varejo, Franchising e Shopping Centers. Como em toda evolução, há pessoas que se destacam e fazem a diferença. Os autores deste livro fazem ……続きを見る

Har vi tid til velfærd? Hvordan bruger danskerne deres tid? Det siges ofte, at danskerne skal arbejde mere, end de gør, men hvor meget arbejdes der egentlig, og er omfanget steget eller faldet i løb……続きを見る

A fundamental approach to the structure of the economic evolution, the impact on geopolitics and the role of new social rules. What does a house, digital data and social connections have in common? ……続きを見る

A fundamental and interesting approach of the structure of the economic evolution and the impact of money on people's behavior What do shells, 3 tons stones, paper, gold and digital bits have in com……続きを見る

Explaining the underlying logic behind financial ratios, this book adds to the discussion on the importance and implementation of ratios and illustrates the essential role that they play in company ……続きを見る

This book offers readers a comprehensive introduction to the economy of attention from the perspective of the basic motive of the pursuit of attention: self-esteem. As a jumping-off point, it states……続きを見る

Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business……続きを見る

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard -- only to g……続きを見る

As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people tend to base their decisions on more subcon……続きを見る

We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did? We are using up the planet at almost double the rate it ca……続きを見る

Economists assume that people make choices based on their preferences and their budget constraints. The preferences and values of others play no role in the standard economic model. This feature has……続きを見る

One individual’s contribution to a large collective projectーsuch as voting in a national election or contributing to a public television fund-raising campaignーoften seems negligible. A striking pr……続きを見る

How can you market to someone if you don’t know how they feel? Feel Something is about the importance of empathy in marketing. The book highlights why empathy is a vital part of strategy and offers ……続きを見る

This book studies the evolution in human thought, action, and behavior as a result of the 2008 fi nancial crisis and the Covid-19 crisis. Through the presentation and analysis of data, as recorded f……続きを見る

The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers……続きを見る