CK - Retailing 1

A delightful fiction about a young lad breaking into the advertising business at the turn of the last century. The principles covered here illustrate what modern marketers should be using. Please en……続きを見る

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the ……続きを見る

Made To Order: The Sheetz Story traces the fascinating history of Sheetz, Inc., a regional convenience retailer that battled the odds and cemented its name among the acclaimed ranks of America's mos……続きを見る

The inspiring stories of 6 people who changed history. Contents: Henry J Heinz, the man who invented tomato ketchup William Lever who made millions from soap Michael Marks, founder of the Marks and ……続きを見る

The inspiring stories of 6 people who changed history. Contents: Mayer Amschel Rothschild who started a bank which made his family rich Cornelius Vanderbilt who became one of the richest people in t……続きを見る

For over one hundred years, Pomeroy's was a beloved household name for the shoppers of central and eastern Pennsylvania. Founded in 1876, the store began under another name in Reading and soon expan……続きを見る

The history of clothing begins with the origin of man, and fashionable dress can be traced as far back as 25,000 years ago. Recent scientific explorations have uncovered graves in northern Russia wi……続きを見る

Maas Brothers opened in 1886, and for more than 100 years it was the commercial and social hub for generations of Tampa Bay shoppers. From its historic downtown Tampa store, to its sleek St. Petersb……続きを見る

China has become such an important element of the global economy that its influence cannot be ignored in almost any field of endeavour. The phenomenal impact of FDI in China and its (largely trade-r……続きを見る

This special issue of QJEC marks the final instalment of the journal. The QJEC has had a long-standing history of international scholarship focused on the emerging field of electronic commerce with ……続きを見る

From the store's beginnings in March 1907 until its closing on June 25, 1983, Bullock's was Los Angeles's store of choice. Throughout its 76 years of operation, Bullock's flagship department store b……続きを見る

For almost one hundred years, generations of New Jersey customers flocked to Bamberger's. From its grand Newark flagship to numerous suburban locations, the store was hailed for its myriad quality m……続きを見る

Department stores John A. Brown's, Kerr's and Halliburton's ruled supreme in Oklahoma City. From "lucky penny" giveaways to defying blue laws, the three big department stores did whatever it took to……続きを見る

When shoppers went to Younkers, they experienced something magical. Celebrities signed autographs, chefs gave cooking demonstrations and Miss Universe discussed the latest styles in swimwear. The fl……続きを見る

Along with the Dodgers and Prospect Park, the Abraham & Straus department store was a legendary piece of Brooklyn's history and identity. From Abraham Abraham's modest store of 1865, A&S developed i……続きを見る

Stellen Sie Ihren B2B-Vertrieb auf den Prüfstand! Der Einkauf hat sich in den letzten 15 Jahren radikal professionalisiert. In vielen Branchen ist der klassische Flächenvertrieb massiv vom Aussterbe……続きを見る

Dieses Buch aus der Anti-Stress-Trainer-Reihe ist auf die Berufsgruppe der Handelsvertreter zugeschnitten. Ein hohes Arbeitspensum sowie Termin- und Erfolgsdruck und der Umgang mit schwierigen Kunde……続きを見る

Dieses Lehrbuch führt in die grundlegenden Konzepte, Methoden und Anwendungen der marktorientierten Führung von Handelsbetrieben ein. Die Autoren veranschaulichen diese anhand von Erkenntnissen aus ……続きを見る

Which factors identify "winners" (tigers) in the development game and which characterize "losers" (elephants) are described in this approach to understanding economic development in a post-cold war ……続きを見る

Das Aufkommen des Internets und insbesondere die Verbreitung von Smartphones haben den E-Commerce in Deutschland und weltweit wachsen lassen und setzen den stationären Einzelhandel wirtschaftlich un……続きを見る

WILL WE STILL BE EATING MEAT IN THE FUTURE? WILL OUR MEALS COME STRAIGHT OUT OF A 3D PRINTER? WILL THERE STILL BE SUPERMARKETS IN THE YEARS TO COME? How can we continue to feed a growing world popul……続きを見る

De bekroonde retailgids The future of shopping: where everyone is a retailer is, na gevierde uitgaves in het Frans, Engels en Chinees, terug met een volledig nieuwe editie The Future of shopping: re……続きを見る

**One of Vogue's most anticipated books of 2023. A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the company’s fate means for the……続きを見る

WINNER: 2024 Axiom Business Book Awards - Bronze Medal in Business Reference WINNER: 2023 Goody Business Book Awards - Business - Travel & Hospitality Deepen your understanding of how to adapt to in……続きを見る

The story behind the historic Washington, DC department store, with vintage photos and an introduction by Tim Gunn. Affectionately called “Woodies” by loyal Washingtonians, the beloved department st……続きを見る

Searching for high-quality sources to stock your online or in-person store? Look nofurther than my Reseller Liquidation Database! My name is Ann Eckhart, and I have been selling online since 2005. I……続きを見る

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of……続きを見る

In 'Grocers' Goods' by Frederick B. Goddard, readers are taken on a profound exploration of the commodities that shaped the American economy in the late 19th century. With meticulous research and en……続きを見る

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both t……続きを見る

As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revoluti……続きを見る