CK - Sales & Selling 1

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection ……続きを見る

How to Turn Your Workforce into Your Salesforce, and Add 〓1,000s, 〓100,000s or 〓1m+ to Your Bottom-line Profits (Each Year, and Even in Sluggish Times) 続きを見る

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all m……続きを見る

When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship. In Consultative ……続きを見る

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevan……続きを見る

The Business Guide to Sustainability is a practical introduction to implementing a comprehensive sustainability strategy in any organization. Written by top business consultants, this useful book ca……続きを見る

Practical Customer Success Management is a complete "handbook for CSMs", written by a customer success expert who has coached and trained many hundreds of customer success managers across the globe.……続きを見る

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie ……続きを見る

This book directly helps decision-makers and change agents in companies, NGOs, and government bodies become more proficient in transformative, collaborative change in realizing the SDGs. This practi……続きを見る

Tackle Your Sales Territory in 4 Weeks is a guide to help any sales rep take charge of their territory and build success. If you’re in medical sales or wanted to break into the industry, the suggest……続きを見る

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to domi……続きを見る

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second editi……続きを見る

A guide to effectively communicating with customers to create lastingーand repeatーbusiness relationships. This book provides practical, results-oriented guidance for effective communication with cu……続きを見る

In combining practice and theory, this textbook provides a management perspective on the ‘business case’ for sustainability. Drawing on examples from 20 frontrunner companies located in the Netherla……続きを見る

As an author, you need to get the word out about your book and get it selling. “Author Marketing 101 Guide and Journal” is the book that will help you do just that. Using a strategic marketing plan ……続きを見る

In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour……続きを見る

A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is ……続きを見る

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words……続きを見る

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and ener……続きを見る

Companies which have a satisfactory percentage of loyal customers have the advantage of channeling funds into a self reinforcing system in which the company delivers constantly evolving superior val……続きを見る

Harvey Mackay is a legend-and now he's back with the sum total of decades of sales know-how, teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in……続きを見る

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Bu……続きを見る

How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn ……続きを見る

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frame……続きを見る

Der Vertrieb ist eine der wichtigsten Funktionen im Unternehmen. Ein zunehmend komplexes Marktumfeld mit steigender Transparenz und immer anspruchsvolleren Kunden stellen das Vertriebsmanagement vor……続きを見る

The Great British Entrepreneur's Handbook shares the secrets of experienced entrepreneurs on everything from coming up with great business ideas to the value of old-fashioned networking and how to r……続きを見る

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political a……続きを見る

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised an……続きを見る

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the ……続きを見る

Success in solution business starts by accepting that solutionbusiness is a separate business model, not simply another product category or an extension of the existing product business. This book i……続きを見る