D - Consumer Behaviour 1

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る

Much of our understanding of human thinking is based on probabilistic models. This innovative book by Jerome R. Busemeyer and Peter D. Bruza argues that, actually, the underlying mathematical struct……続きを見る

Scaldingly honest, impeccably researched and movingly written, ‘MAXED OUT’ is, as ‘FAST FOOD NATION’ was to the food industry, the book the captains of the debt industry wish you would never read. ‘……続きを見る

Selling in the 21st century is a whole new game. Every day you face educated and skeptical buyers who are tired of traditional sales techniques and tricks. A whole new playbook is needed to focus on……続きを見る

As financial markets expand globally in response to economic and technological developments of the twenty-first century, our understanding and expectations of the people involved in these markets al……続きを見る

Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between……続きを見る

Performance is the key outcome of high morale, and the reason why it should be taken so seriously: with research gathered from some of the world's largest employee opinion databases and best academi……続きを見る

This book explores the value component of corporate culture of companies and their relationship with production efficiency and personal values of the employee. The authors combine both qualitative a……続きを見る

Assuming a pro-business viewpoint, this book criticizes sustainability and responsibility as it appears in the reports of corporations. It launches an appeal to the representatives of SMEs around th……続きを見る

Provides real world studies of the family in business, by observing typical firms rather than dynasties. It looks at how the nature of family business is changing in our times and provides insight i……続きを見る

Drawing on best practices and real examples from companies who are achieving record results, Getting to We flips conventional negotiation on its head, shifting the perspective from a tug of war betw……続きを見る

You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions? As millions of consumers carry on unaware, powerful……続きを見る

This book presents the Metaeconomics Framework and Dual Interest Theory, which weave the empathy-based moral and ethical dimension back into key economic questions. Metaeconomics addresses the probl……続きを見る

Modern life is full of stuff yet bereft of time. An economic sociologist offers an ingenious explanation for why, over the past seventy-five years, Americans have come to prefer consumption to leisu……続きを見る

Hai un business online e vuoi incrementare le tue vendite e migliorare la tua brand reputation attraverso Tik Tok? Hai trovato la pubblicazione che fa al caso tuo. Ti spiegherò come scalare un busin……続きを見る

We all set healthcare intentions for ourselves. We want to do better. We want to feel better. What holds us back from succeeding? Behavioral science has uncovered a number of fundamental underlying ……続きを見る

Effective financial planning for executives and entrepreneurs is complex, dense, and impossible to reduce to a single, easy-to-understand formula. Designed to emphasize the importance of successful,……続きを見る

From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a Freak The Freakonomics books have come to stand for ……続きを見る

A brand-new, effective research called The USP Revolution discusses how the reader may develop the strongest and most persuasive unique selling proposition (or point) for their company. The report's……続きを見る

Tools and strategies for harnessing the power of data for your business: “Hats off to Justhy for breaking down a complex topic and making sense of it.” ーStephen M. Key, author of One Simple Idea Th……続きを見る

How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post). Most of the truly wealthy in the United States don……続きを見る

Cornucopia explores the health and economic implications of U.S. farm policy. Using a corn farm in rural South Dakota as his starting point, Johnson reviews the history of agricultural policies in A……続きを見る

A powerful challenge to contemporary economics and a new agenda for global finance In the wake of the global financial crisis that began in 2007, faith in the rationality of markets has lost ground ……続きを見る

Why does trust collapse in times of crisis? And when, instead, does it become a driver of growth, generating value? Through a sociological interpretation of the thought of John Maynard Keynes, Padua……続きを見る

This narrative and empirical analysis investigates Hilary's claim that in his day they would not have left a man behind to die. The authors examine over 60 years of Himalayan climbing data and stori……続きを見る

Embedding CSR into Corporate Culture demonstrates that a new frontier for corporate social responsibility is possible in theory and practice. The key idea - discovery leadership - enables corporate ……続きを見る

This second edition demonstrates that there are more conditions and actors prevalent in the economy than are considered today, and builds a balanced view of responsibility that would not be shunned ……続きを見る

From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for ……続きを見る

Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategis……続きを見る

Ce livre est un ouvrage qui vous propose des conseils et clés pour économiser plus efficacement votre argent au quotidien. Ces astuces , facilement applicables, vous feront économiser quelques centa……続きを見る