D - Marketing & Sales 1

比爾．蓋茲盛讚！ 「具娛樂性，寫作高明，充滿驚喜與洞見， 我會向每一位非小說類書的讀者推薦這本書。」 《蘋果橘子經濟學》系列作暢銷全球400萬冊 《華爾街日報》《紐約時報》《華盛頓郵報》《經濟學人》 ……爭論……続きを見る

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る

Do you sometimes wonder why a sure sale falls through the cracks? Don't you feel powerless every time that happens? You know that your product or service is really good for your customer. You've don……続きを見る

WHAT OTHERS ARE SAYING ABOUT THE BOOK “Sujata Ramnarayan’s excellent book does several things that I have not seen in other treatments of this subject. She takes a reasoned perspective on a topic th……続きを見る

If you are the owner or manager of a micro, mini or a small business who has become frustrated in not knowing if your marketing is working, then “Sales suck…NOW WHAT?" was written for you. The book ……続きを見る

With a jolt you pull your car to the side of the road, and read the job sign that can't be over one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I kne……続きを見る

Im Wettbewerb profitieren auch Kultureinrichtungen und Akteure aus der Kreativwirtschaft von einem konsequenten Markenaufbau. Die Marke hat etwas - ein unverwechselbares Erscheinungsbild, Kontinuitä……続きを見る

Writing your book is the easy part, promoting your book is the hard part! New authors are usually clueless about how to promote their books. In this easy to read guide, I will introduce you to blogg……続きを見る

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural ……続きを見る

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing them……続きを見る

What if you could pick up several good marketing ideas in five or ten minutes? And what if several of those ideas weren’t prohibitive in cost, but used the personnel and equipment that’s on hand to ……続きを見る

Projektarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,3, Bergische Universität Wuppertal (Lehrstuhl für Allgemeine Bet……続きを見る

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an inte……続きを見る

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from ……続きを見る

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative ……続きを見る

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual ……続きを見る

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumer……続きを見る

This book discusses continuous improvement strategies of Japanese convenience store operators. The study highlights the efforts of companies operating under lean management systems to identify new, ……続きを見る

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do manager……続きを見る

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM)……続きを見る

Stark verkauft, hoch gelobt, aktuell ergänzt: der Fachbuch-Klassiker fürs Key-Account-Management. Die Techniken, Methoden und Strategien, die Hans D. Sidow in seinem Grundlagenwerk verrät, zahlen si……続きを見る

Programma di I Segreti del Telemarketing Strumenti e Strategie Segrete per un Perfetto Telemarketing LE BASI DEL TELEMARKETING A cosa può essere utile il telemarketing e a quale scopo. Come sfruttar……続きを見る

Per lanciare prodotti sul mercato in modo aggressivo e vincente, bisogna agire in maniera diversa dagli altri, usare tattiche che altre aziende non mettono in campo. Cosa è Memo? È una guida pratica……続きを見る

La ricerca fotografa l'utilizzo del WEb marketing nelle imprese iscritte al Registro delle imprese della provincia di Chieti, con un focus on: sulle imprese vinicole abruzzesi. La ricerca oltre che ……続きを見る

SELF-PUBLISHING YOUR BOOK IN MULTIPLE FORMATSis designed to help writers take advantage of the many formats for publishing and selling books. It features an introduction to the different platforms a……続きを見る

CREATING YOUR FIRST TEAM is based on my experience and that of several business owners and professionals who have gotten a few reps to help them grow their business. It is designed to help entrepren……続きを見る

HOW TO FIND PUBLISHERS AND AGENTS AND GET PUBLISHED is about how to successfully write, pitch a book, write a query letter, promote a book, and build a platform. Many of these chapters started off a……続きを見る

MONETIZING YOUR BOOK is about how to make more money from your book and the different programs you develop based on your book. Part II deals with conducting an online sales campaign. It covers these……続きを見る

This book is your ultimate guide to building a home based business centered around flipping cars on a full or part time basis. Here you're going to learn the basics of used car valuations and market……続きを見る

The Science of Getting Rich is a book written by the New Thought Movement writer Wallace D. Wattles and published in 1910 by the Elizabeth Towne Company. The book is still in print. According to USA……続きを見る