D - Research 1

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring mark……続きを見る

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an inte……続きを見る

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumer……続きを見る

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hun……続きを見る

This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, ……続きを見る

Several studies have found that managers prefer verbal forms of communication to written forms. Verbal media are perceived to offer greater flexibility, require less effort and bring a faster respon……続きを見る

Several studies have found that managers prefer verbal forms of communication to written forms. Verbal media are perceived to offer greater flexibility, require less effort and bring a faster respon……続きを見る

What Kind of Website Knowledge Do You Have? It's time to learn how websites can help you make quick money! Would you be interested if I could teach you how to start your own online business?Like the……続きを見る

This is a condensed and updated version of my paperback book originally published by Quorum books. It delivers practical and successful techniques used by some of the world’s most competitive and in……続きを見る

This book focus on the issue of employee complaints, and had been designed for use as both a self-instruction manual and a training device to teach supervisors, managers and staff how to better mana……続きを見る

This book begins with a review of basic results in optimal search for a stationary target. It then develops the theory of optimal search for a moving target, providing algorithms for computing optim……続きを見る

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contra……続きを見る

Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doct……続きを見る

The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book ……続きを見る

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for exami……続きを見る

Nowadays, the Internet plays a significant role in the advertising of goods and services. Almost every business that can afford it has experimented with running online advertisements in addition to ……続きを見る

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from ……続きを見る

There are numerous definitions for internet marketing. Internet marketing and affiliate marketing are essentially the same thing to some people. Selling goods created by other individuals in order t……続きを見る